(CTN News) – In the upcoming weeks, Meta Platforms plans to incorporate invisible watermarking into its text-to-image generation product, imagine, along with its Meta AI chatbot.
The Facebook-parent company’s announcement on Wednesday stated that this action is intended to improve transparency.
Back in late September, the social media firm introduced various AI-infused products for consumers, including bots capable of generating photo-realistic images and smart glasses that can provide answers to queries.
Meta expressed its intention to implement invisible watermarking across many of its products featuring AI-generated images in the future. This technology is designed to withstand common image manipulations such as cropping and screenshots.
The success of ChatGPT, an AI-powered chatbot developed by Microsoft-backed OpenAI, has prompted companies to harness the capabilities of large language models in creating innovative products. This strategy helps attract new investors, foster innovation, retain existing customers, and engage with new ones.
Meta utilized its custom model,
Which was developed using the robust Llama 2 large language model, to create Meta AI. This advanced technology has been made available for public commercial use since July.
To enhance user experiences on its social media platforms, such as Instagram and WhatsApp, the company is currently exploring over 20 innovative methods in which generative AI can be leveraged.
Headquartered in Menlo Park, California, Meta is not only broadening the availability of its AI capabilities beyond chat applications but also conducting tests to enhance search functionality across its diverse range of products.