(CTN New) – According to a report News, Apple is preparing to launch multiple new models in the coming year to counter a decline in sales.
These new models will include a faster MacBook Air and two updated iPads. The report also mentioned that the new iPad Air will be available in two different sizes for the first time, and the Pro model will feature OLED screens. Additionally, the MacBook Air will be equipped with the faster M3 processor, which has been developed in-house by Apple.
At the time of the report, Apple had not yet responded to a request for comment from Reuters. The company has been experiencing a decline in sales for its Macs and iPads over the past few quarters, which make up approximately 15% of its total revenue.
This decline has been attributed to factors such as inflation and high borrowing costs, which have led consumers to reduce their non-essential purchases.
Apple is concerned about the decrease in demand for iPads and wearables, which have been strong revenue drivers. Lower-than-expected sales forecast suggests consumers may prefer other devices or brands.
To address this, Plans to release new iPads in March with upgraded features and improved performance. They are also enhancing accessories like the Pencil and Magic Keyboard.
Apple’s Mac business is also facing challenges in the PC market, with competition from more affordable alternatives.
To counter this, Apple will invest in research and development to innovate and differentiate its Mac products. They will focus on user-friendly interfaces and seamless integration with their ecosystem.
Overall, Apple is determined to regain its market position and meet consumer demands by addressing challenges in the tablet and PC markets.