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How Does Google Make Its Money: The 20 Most Expensive Keywords 2023 in Google Ads



How Does Google Make Its Money The 20 Most Expensive Keywords 2023 in Google Ads

(CTN News) – In the fast-paced world of digital advertising, Google reigns supreme. It’s not just a search engine; it’s a money-making machine. Google Ads, formerly known as Google AdWords, is a substantial part of Google’s revenue stream.

But have you ever wondered how Google makes its money through advertising? This article’ll dive deep into the 20 most expensive keywords in Google Ads for 2023 and explore the fascinating world of Google’s revenue generation.

The Auction System: How Google Ads Works

Google Ads operates on a pay-per-click (PPC) auction model. Advertisers bid on specific keywords relevant to their target audience. When users perform a search using these keywords, an auction takes place, and the winning ad is displayed at the top of the search results. The advertiser pays a fee each time someone clicks on their ad, hence the term “pay-per-click.”

This auction system is designed to ensure that the most relevant and high-quality ads are shown to users. Google considers not only the bid amount but also the ad’s quality score, which includes factors like ad relevance, click-through rate, and the quality of the landing page. This system encourages advertisers to create compelling, user-focused ads.

The Pricey Keywords: Top 20 for 2023

Now, let’s uncover the 20 most expensive keywords that are driving Google’s revenue in 2023. These keywords have incredibly high competition and bidding prices, making them the holy grail for advertisers looking to maximize their visibility.

1. Insurance

Insurance tops the list as the most expensive keyword on Google Ads. It includes various insurance types, such as health, auto, and life insurance. The insurance industry is highly competitive, with companies willing to pay top dollar to ensure their ads appear when users search for insurance-related terms.

2. Mortgage

Mortgage-related keywords are in high demand as people seek loans to buy homes or refinance existing ones. The real estate market’s dynamics greatly influence the competitiveness of mortgage keywords.

3. Attorney

Legal services, especially in competitive markets, lead to substantial bidding wars for keywords related to attorneys and law firms. Attorneys and law firms often rely on Google Ads to attract potential clients.

4. Loans

Loans encompass personal loans, business loans, and other financial services, driving up the bidding prices. The financial industry’s constant need for customer acquisition fuels the competitiveness of loan-related keywords.

5. Software

In the digital age, software companies vie for keywords related to their products, driving costs up. Businesses offering software solutions understand the value of being at the top of search results.

6. Degree

Online education and degree programs have surged in popularity, making keywords related to degrees expensive. As more people seek online education options, universities and online learning platforms invest heavily in advertising.

7. Treatment

Medical and healthcare services, including addiction treatment and rehabilitation, command high bidding prices. Healthcare providers want to connect with individuals seeking treatment options, leading to fierce competition.

8. Rehab

Rehabilitation centers and services for various health issues are a significant part of Google Ads expenditure. The healthcare industry continues to invest in digital advertising to reach those in need of rehabilitation services.

9. Hosting

The web hosting industry is highly competitive, resulting in pricey keywords for hosting services. With the increasing number of websites and online businesses, the demand for hosting solutions remains strong.

10. Transfer

Money transfer and financial services keywords are essential for banks and fintech companies. As financial transactions become more digital, the competition for keywords related to transfers intensifies.

11. Classes

Online courses and educational institutions seek keywords related to classes and courses. E-learning platforms and universities are willing to invest significantly to attract students.

12. Recovery

Data recovery services and software require substantial ad spending. Businesses and individuals facing data loss issues turn to Google for solutions, driving up keyword costs.

13. Software

Business software and tools contribute to the high costs of software-related keywords. Companies rely on software to streamline operations, making these keywords valuable.

14. Donate

Nonprofits and charities compete for donation-related keywords. Fundraising and donation campaigns heavily rely on Google Ads to reach potential donors.

15. Credit

Credit-related keywords, including credit cards and scores, are hotly contested. Financial institutions aim to capture consumers’ attention when they search for credit-related information.

16. Trading

The finance industry’s competitive nature results in high bids for trading-related keywords. Stock trading platforms and financial advisors aim to be visible to potential investors.

17. Conference

Business conferences and events drive the cost of conference-related keywords. Event organizers and companies hosting conferences use Google Ads to promote their events.

18. Gas/Electricity

Energy companies bid aggressively for keywords related to gas and electricity services. As energy prices fluctuate, companies want to attract customers seeking energy solutions.

19. Treatment

Various forms of medical treatment keywords remain expensive. Specialized healthcare providers and hospitals invest in advertising to connect with patients.

20. Cord Blood

Healthcare and medical research keywords like “cord blood” are valuable in Google Ads. Cord blood banking companies compete to raise awareness about their services.


Google’s revenue generation through Google Ads is a complex but highly effective process. By offering advertisers a platform to bid on keywords and display their ads to a vast audience, Google has established a lucrative business model. The 20 most expensive keywords for 2023 reflect the diverse industries that rely on Google Ads to reach their target markets. As digital marketing continues to evolve, these keywords will remain valuable assets for businesses looking to make their mark in the online world.


  1. How does Google determine the cost of keywords on Google Ads?

Google uses an auction system where advertisers bid on keywords. The cost is determined by the competition and the quality of the ad.

  1. Is Google Ads the only way Google makes money from advertising?

No, Google also generates revenue through display ads on its platforms, YouTube ads, and partnerships.

  1. What can businesses do to optimize their Google Ads spending?

Businesses can improve ad quality, target relevant keywords, and utilize ad extensions to optimize their spending.

Are there alternatives to Google Ads for online advertising?

Yes, alternatives like Facebook Ads, Bing Ads, and Amazon Advertising offer similar advertising opportunities.

  1. How can businesses stay competitive in the world of expensive keywords?

Businesses can focus on specific niche keywords, optimize landing pages, and continually monitor and adjust their ad campaigns to stay competitive.

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