(CTN News) – It feels as if the golden age of remote Zoom work is coming to a close as more and more companies order their employees back to the workplace.
According to Zoom’s EMEA chief Frederik Maris, the transition likely means a drastic change in how a company has to adapt to a new world of work as a result of the transition.
Maris told Insider during an interview at the recent Gitex conference in an interview that two years ago, it was basically just meetings,” Maris explained. “Now, we are becoming a company that is completely different from what it used to be.”
There is a blessing and a curse with the logo and brand we have since everyone knows Zoom, but they only know us for the meetings that we hold,” he said.
There were many benefits reaped by the company as a result of the pandemic. During a period of lockdowns and concerns about Coronavirus, Zoom’s revenues boomed at a time when the revenues of other companies were dwindling as a result of lockdowns and concerns. It has become a way for businesses, schools, and even friends to stay in touch without spreading the virus to one another as a way to stay in touch without spreading the virus among themselves.
The return-to-office pressure is so strong that even Zoom, one of the most important enablers of remote work and a big beneficiary, has succumbed to it and ordered some workers back to the office. Earlier this year, Zoom announced that employees living within 50 miles of an office must come into the Zoom office at least twice a week, if possible.
With a change in the working landscape, Zoom is looking for new ways to expand.
A large portion of the application is focused on artificial intelligence (AI) in order to increase productivity and engagement. This past September, Zoom launched an artificial intelligence assistant that can assist users with tasks such as drafting emails, sending messages, summarizing meetings, and helping with brainstorming sessions, among others.
The product is similar to other AI-powered workplace tools available today, such as Google’s Duet AI and Microsoft’s Copilot.
The idea of using artificial intelligence in the context of a way that helps workers be more productive is what everyone is trying to figure out,” Maris explained about its rivals. Microsoft is much more of a direct competitor to us than we see Google as.”
In addition, Zoom is also competing with Microsoft in other parts of its business as well.
It was reported earlier this year that Zoom executives internally claimed that one of the company’s new employee engagement products, Workvivo, was winning up to 80% of sales when competing against Microsoft’s Viva, based on a recording of an all-hands meeting that was held earlier this year.