(CTN News) – Adam Mosseri, Instagram’s head of product, said today that a Threads API is being developed. By doing this, developers will have the opportunity to come up with different apps and experiences around Threads in the future.
Mosseri was in response to a question from journalist Casey Newton, who was in a conversation with a user about a TweetDeck-like experience for Threads that Mosseri was looking into.
It was noted by the Instagram head that he was concerned about publishers posting a lot of content and, in the process, overshadowing content produced by creators.
It is on our list of things to do. There is a concern that this will mean a lot more publisher content and not much creator content, but I think that it is still something that we need to get done,” Mosseri wrote in an article.
It has been stated by Threads that while it is not anti-news, it will not actively amplify news content. The news publication has traditionally relied on third-party tools and integrations with different social networks in order to automate posting on social networks like Twitter, LinkedIn, and Facebook.
The lack of APIs on newer platforms like Threads makes it difficult for publishers to manually post content, which is not ideal for news organizations posting a lot of articles on a daily basis.
Although Mosseri is concerned about publishers pushing an overwhelming amount of content through API integrations, she is also concerned that content creators will need different tools to post different formats of content in the future.
If there is an API that is integrated into the platform, it makes it easier for developers to create features that are optimized for the platform.
The fact that social networks such as Twitter (now X) and Reddit discourage third-party developers from creating clients for their networks,
Threads can open up its API in order to encourage a healthy app ecosystem.
Developers have been able to make some clients for rival networks, such as Mastodon and Bluesky. The user base of both of these networks, however, is considerably smaller than that of Threads.
It was reported earlier this week by Meta that Threads has just under 100 million monthly active users. In order to achieve that goal, APIs and ecosystems based on third-party apps won’t necessarily be able to push that number forward, but they will provide a way for people to explore the network in a variety of ways.
There have been many features shipped by the Threads teams in the last few months since the launch of Threads. Developers, however, will be able to take advantage of various ship features that users are looking for if there is a third-party app ecosystem in place.
Furthermore, Meta and Mosseri have also discussed the possibility of integrating Threads with the Fedisverse in the near future. In order to reach that goal, an open ecosystem with a well-maintained API would be a good way to take the necessary steps.