(CTN News) – According to Amazon, its fall Prime deals bonanza “outpaced” last year’s event, as discount-hungry consumers got an early start on holiday shopping.
Prime Big Deal Days was a 48-hour event that was held from Tuesday through Wednesday. This is the second year Amazon has held its shopping event, which follows the company’s main Prime Day sale held in July.
A statement by Doug Herrington, CEO of Worldwide Amazon Stores, stated, “Prime Big Deal Days were a great start to the holiday shopping season, providing Prime members with an exclusive early opportunity to save.”.
As a result of this event, Prime members were more likely to shop this year than last year’s holiday kick-off event.
Prime members, who pay $139 a year for fast shipping and other benefits, ordered more than 150 million items from third-party sellers in 2023, an increase from about 100 million in 2022. In addition to the sales figures, little else was disclosed about the results.
The company reported that customers purchased Apple AirPods Pro, Bissell carpet cleaners, Crest 3D Whitestrips, as well as Amazon-branded devices such as Fire TVs and Echo smart speakers.
Typically, Amazon uses its discount events for Prime members to run promotional campaigns on its products.
Based on the results of market research firm Numerator, the average spend per order during the Prime Big Deal Days event was $53.47, down from Amazon’s July Prime Day sale, but up slightly from last year’s fall sale.
In Numerator’s study, 60% of products sold for less than $20, while only 4% were more than $100, suggesting consumers avoided larger purchases.
According to Numerator data, protein shakes, Amazon Basics batteries, and liquid packets of hydration ranked among the most popular items purchased.
In recent years, Amazon, Walmart, Target and many other major retailers have held discount events ahead of Black Friday and Cyber Monday in order to extend demand during the holiday season.
It has been predicted by Adobe that online spending will increase by 4.8% during the holiday season, to $221.8 billion, which is an increase of 3.5% from last year.
It should be noted that the increase is slower than the surge seen during the pandemic of 2020, when U.S. online purchases increased by approximately 32% as a result of the outbreak.