(CTN News) – The fashion retailer H&M has withdrawn an advertisement that featured school girls
An advertisement from H&M’s back to school collection that was launched in the country boasted the slogan: “Make those heads turn with Back to School fashion” over the top of a picture of two girls who were wearing grey pinafore dresses from H&M.
According to a statement issued by a spokesperson for H&M on Monday, the advertisement has been taken down due to its offensive content.
It is with deep regret that we have caused offence to you, and we are taking steps to ensure that we present campaigns in the future in a more sensitive manner.”
During the hour of 1540 GMT on Thursday, shares of the company plunged 1.4% to a two-month low, going down by a similar percentage as its peers went down by a similar percentage.
In addition to H&M’s rowback campaign, there have been a series of missteps by fashion brands that have resulted in adverts backfiring.
As a result of calls for a boycott and protests over the perceived resemblance between the figures and pictures of soldiers from the Gaza war, Zara withdrew a campaign featuring statues wrapped in white at the beginning of December.