BANGKOK – The 40th Bangkok International Motor Show will open its door to car enthusiasts on Today with 1.6 million visitors expected at IMPACT Muangthong Thani.
The 12-day event marks the start of this year’s auto-buying season – last year more than 36,000 orders were placed for new vehicles at the show.
This year marks the 40th anniversary of BIMS, which first held at Lumpini Park in 1979.
“The Bangkok International Motor Show is internationally recognised as the greatest motor show in the Asean region, judging by the large number of global brands participating every year,” organiser Prachin Eamlumnow said at the show’s opening ceremony at the Challenger Hall.
As many as 33 automobile brands and 14 motorcycle brands are showcasing their products this year.
“This reflects the importance of BIMS as an event that helps strengthen the image as well as growth of Thailand’s automobile industry at an international level,” Prachin added.
The theme this year is “Enjoyment of Automobiles”, according to Jaturont Komolmis, vice chairman of the organising committee.
“BIMS is believed to be the only auto expo in Thailand that has been able to maintain its leadership in the events scene for 40 years,” he said. “It is also a significant index that helps reflect the active sale of automobiles in the first quarter of every year.”
Despite the increase in sales online, including new automobiles, Jaturont said he was not worried that fewer people will show up at the event to purchase vehicles.
Throughout the Motor Show until April 7, Prachin said he expected over 1.6 million visitors at Muang Thong Thani’s Challenger Hall featuring latest models of 33 carmakers and 14 motorcycle companies.
Prachin said the organizer set a sales target at this edition of Bangkok Motor Show at 40,000 units.