Business
How To Write Professional Business Emails
An email is a very powerful business tool for distributing information, transactions, and announcements. With an estimated 159.7 billion emails sent and received daily, it can be easy to send an email without considering how the message will be read. Unfortunately, wellmeaning messages can be too aggressive or sarcastic when not appropriately written.
In the wrong context, these messages can have a negative effect on the company’s reputation. It is important to write and send clear, concise, and readable emails. It is also important to know when not to use email for communicating with employees, as sending it could hurt your business’ image. The following guidelines will help you write professional emails that communicate effectively.
Make Effective Use Of Lists and Headings
Lists are an effective way to structure your email. They can serve as a visual aid to help people quickly skim the message, which notifies the recipient of important information. If you want to use more than one list, put them side-by-side in each section instead of consecutively. Also, remember that messages can be much more effective if each list item is about a single concept instead of a lengthy
list of topics.
Be Specific and Concise
Be specific and concise. Remember that your email is only one paragraph, so it’s important not to overdo it with unnecessary details. Provide enough information for the recipient to understand the purpose of your email, but not so much that the message becomes overly long and unreadable.
The Email Signature
Using a professional email signature is the key to effective email communication. There are companies that offer an email signature template for a lot of different categories. These templates work on your main email and on webmail clients.
Avoid Aggressive Language
Emotiveness is one of the people’s most common mistakes when writing an email. If you send an angry, sarcastic, or insulting message, think twice before sending it. Try to remain objective and avoid wording that could be perceived as too aggressive or subjective. Even if you don’t intend to convey a negative message by using a certain sentence, it will likely be misunderstood this way.
Use Appropriate Tone
Using a tone that does not match your message can easily cause confusion. It is important to consider not only the words you use, but also the tone of voice and even the facial expressions of your reader. The best way to gauge how your message will be interpreted is by practicing with a few friends or colleagues. Even if you are confident in your writing skills, it’s always best to make sure that your message isn’t going to be misinterpreted before sending it out.
Write appropriately for the reader’s tone of voice. Each person has a different personality; therefore, each person will communicate differently. Some people are more formal and polite than others. Others are more casual and informal. Try to think about certain words that could create an impression of being unprofessional or aggressive when they should not be used.
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