Green is the New Black- Why Kraft Box Packaging is Making Noise

Around the beginning of 2020, the world’s largest forest caught fire. This had a significant effect! This incident shocked the entire human race. And people began paying attention to the environment. As a result, companies started introducing environmentally friendly products like Kraft box packaging.

Global consumers and numerous businesses are working to transition to going green as soon as possible. Research indicates that in 2021, 50% of all new products were sustainable. The brands concentrated on sustainable marketing strategies as a result of this data.

The same was the case with the packaging industry. Traditional product packaging materials are harmful to the environment. However, increasing consumer environmental awareness has pushed brands to turn to sustainable packaging, such as Kraft boxes.

Implementing green packaging in your brand’s operations is a necessity now more than ever. So let’s dig into how Kraft’s packaging benefits your business!

What Are Kraft Boxes?

About 32% of all the plastic used in the packaging industry ends up in the trash. This is because it takes millions of years to decompose. Kraft is an eco-friendly approach to plastic packaging. Kraft boxes are made from renewable and biodegradable packaging materials.

These custom boxes are the number one choice for many businesses. Their rustic appeal is the secret ingredient for endless branding approaches. Moreover, they are made from 100% post-consumer recycled materials, the icing on the cake.

Don’t judge these boxes by their rustic brown appearance. You can design the package how you want, which is highly flexible. Then, imprint the company’s name and logo. And you are on your way to improving your brand identity.

Benefits of Kraft Paper Packaging for Your Business

Why are so many businesses willing to switch to Kraft paper boxes? Aside from the rise in demand for sustainable packaging, Kraft packaging has various benefits. Let’s discuss these benefits in detail!

Versatile

Kraft boxes can be used in various industries. From food to clothing, you can encase your products elegantly inside these boxes. No matter what type of product you sell, you have the option to choose Kraft packaging.

Product Protection

Kraft box packaging is known for its strength and durability. It can protect products during transportation and prevent damage. In addition, Kraft paperboard is resistant to tears and punctures. This durability makes it a reliable packaging material for various products.

“Kraft box packaging provides superior protection for products. Its strength and durability ensure that products arrive in good condition.”

– Kevin Gaudin, President at PacTec Packaging Corporation

The durability of the Kraft boxes can help you to win customer loyalty. How would it happen? When a customer receives a safe product in a fascinating box, it will leave a positive image of your brand.

Eco-friendly

Kraft packaging is made from renewable resources. It is 100% compostable and allows you to work on a sustainable framework. Kraft box packaging can decompose quickly and does not harm the environment. It is also recyclable, reducing the carbon footprint on our planet.

“Kraft paperboard is an eco-friendly material that is biodegradable and recyclable. This will make it a sustainable packaging option for businesses.”

– Emily Ruff, packaging specialist at the Sustainable Packaging Coalition

The eco-friendliness of these boxes can help your business to grow. A study shows that 69% of consumers said sustainability is the most important practice. They are willing to pay more for products encased in eco-friendly packaging.

With the increasing sustainability hype, implement green packaging into your supply chain. Imprint the slogan “Go Green” on the box, which will help you instantly catch customers’ attention. This may lead you to drive your sales.

Cost-effective

“Kraft box packaging is a budget-friendly option for businesses. Because it is inexpensive, lightweight, and reduces shipping costs.”

– David Johnson

Natural Kraft paper is more affordable than plastic packaging. They are sturdier than regular paper. But their strength and durability don’t add to their weight. The Kraft material won’t cost you much money in terms of shipping. They are easily assemblable and lighter in weight, reducing shipping and labor costs.

Buying Kraft boxes wholesale can deliver a great deal of relief. If you order custom Kraft packaging boxes in bulk, it will lower the price. Apart from that, if you place a wholesale order, many packaging suppliers will offer you discounts and free shipping services. All these factors make Kraft boxes affordable packaging for businesses.

Help in Brand Building

Sustainable packaging can help improve a company’s brand image. For example, a 2022 survey by CGS found that:

“68% of consumers are willing to pay more for products from sustainable brands.”

By using eco-friendly packaging, companies can demonstrate their commitment to environmental responsibility. In addition, if you work on sustainable marketing approaches, you can attract eco-conscious buyers to your brand.

User-friendly

Custom Kraft boxes are popular due to their adaptability and user-friendliness. If a consumer wants the product, it is simple to open. However, as an entrepreneur, you must pay attention to functionality. This is the reason that catches customer attention instantly.

As we all know, people today enjoy making things easier for themselves. Therefore, you can anticipate more customers with your product by using this adaptable box. Your sales will consequently rise over a short period.

Helpful in Customer Retention

Consumers like to engage with brands, as evidenced by the rise of environmental trends. People shop at businesses that adopt sustainable policies and procedures. Any form, whether established or a start-up, needs to prioritize sustainability.

Customizable

Kraft packaging can be manufactured in various colors, dimensions, and shapes. In addition, natural Kraft paper is print-friendly. Using modern printing technology, you can personalize your packaging in several ways. For example, you can print logos, attractive designs, and product details directly on the material.

Let’s take the example of Kraft window boxes which help customers decide on their purchase. You can feature these windows on Kraft boxes in any shape, style, and design. In addition, you can give these boxes a gift appearance by decorating them with ribbons, stickers, and stamps.

How to Design Fascinating Kraft Box Packaging

Now, you understand the importance of Kraft packaging for your business. Now, let’s delve into how to create a fascinating box!

Identify Your Brand Goals

The first step in creating a Kraft box is identifying your brand goals. This includes your brand values and target audience. Doing so can create packaging that meets your branding needs.

Use of High-quality Materials

As we are talking, the Kraft packaging is manufactured from durable Kraft paperboard. Kraft paperboard is durable, biodegradable, and highly customizable. The customization ability allows you to design the Kraft boxes the way you want.

Choose a Trendy Packaging Style

The style of your packaging is critical to its success. It should be visually appealing and reflect your brand identity. You can go with tuck tops, mailers, tube packaging, and many more styles. It’s not necessary to go with ordinary shapes like squares. You can go with triangular, circular, or rectangular.

Try to be creative with your packaging design. It will help you to build customer trust in your brand. For instance, if you want to pack cookies and give them as a gift to your loved ones. Kraft gift boxes in gable style can be an exceptional choice. A fascinating packaging style is a way to lead the market.

Go With Additional Features

To make Kraft boxes more eye-grabbing, consider using additional features. This can include foil stamping, embossing, debossing, or spot UV coating. These features can make your packaging stand out on the shelf. In addition, you can add windows, inserts, handles, hang tabs, and many more. All these embellishing features may improve the aesthetic appeal of your packaging.

Test Your Packaging

Before you launch your custom packaging, you must test it with your target audience. This may help you to identify any design or functionality issues. For example, you can check the durability of the box and how much weight it can handle. Then, present them on the shelves and see if they look appealing. So you can make the necessary improvements. Most suppliers give you the 3D mock-up design to evaluate whether the box is created as per your instructions.

The bottom Line!

Due to emerging global warming issues, people are concerned about the environment. Businesses are also heading towards sustainability approaches to win customers’ hearts. Kraft boxes can be a great tactic for becoming a competitive market leader. These custom boxes are eco-friendly and biodegradable. They help you to lead the market as they allow you to work on sustainable marketing approaches.

You need to look for a packaging supplier to design Kraft box packaging per your specifications. When searching for a box supplier, remember the name Half Price Packaging. This company offers premium packaging at affordable prices. Their professionals work hard and try to incorporate the latest trends in designing the packaging.

So, why settle with plastic packaging? Get customers’ attention with Kraft boxes and watch your business reach new heights of success.