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Domestic Tourism Campaign “We Love Thailand” to be Launched

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Tourism Council of Thailand

Thailand’s Tourism Council is preparing to start its “We Love Thailand” campaign to stimulate domestic tourism after thing normalize. Council president Chairat Trirattanajarasporn said they were in collaboration with the Tourism Ministry and the Tourism Authority of Thailand.

“This campaign will promote new local products and attractions, especially those involving tourism communities,” he told the Nation. Chairat also said domestic tourism needs to be promoted for one to two years.  Above all while the market waits for foreign tourists to regain confidence.

In the initial phase, it is expected that people from China, South Korea or Asean would return to Thailand, he said.

“Thailand needs Chinese tourists as we recover,” Chairat added. “When the situation becomes safe again, Chinese will return to Thailand as our country is near. Moreover, the Chinese market has the capacity to expand.”

Mass Unemployment in Thailand’s Tourism Sector

Up to six million people are expected to lose their jobs in the tourism sector due to Covid-19 a report says.

Reports from the UN’s International Labour Organization (ILO), as well as the University of the Thai Chamber of Commerce, said that unemployment will affect millions of people in Thailand’s tourism sector. A critical industry that accounted for 21 percent of the country’s GDP.

“Thailand’s tourism sector has overcome many past shocks. Including natural disasters and political instability,” the UN report said. “However, there may be new emerging sources of risks that may need to be considered.”

It added, “The magnitude of the current socio-economic shocks that come from the health and economic effects tied to the current COVID-19 pandemic are, however, unprecedented in recent history.”

The industry’s woes were rooted in the total collapse of inbound tourism. International tourist arrivals in January and February dropped to 5.9 million. Compared with 7.3 million in the same months last year.

According to the Ministry of Tourism and Sport, income in this time dropped from 381 million baht to 293 million baht, or a decrease of more than 23 percent.

From January to March alone, 139,000 people in the tourism sector already lost their jobs, mostly those working in accommodation.

The number of unemployed people could even rise to 10 million if the pandemic does not subside by the end of June, the report by Thai University of Commerce warned.