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Instagram Hashtags: How To Use Them To Boost Your E-commerce Business?

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Introduction – Social media is a great way to reach a large audience, especially for businesses that are just starting out.

Instagram, in particular, is one of the most popular social media platforms for e-commerce businesses. It is a visual platform that allows you to showcase your products and engage with your customers.

One of the best ways to increase your visibility on Instagram is by using hashtags. This article will discuss how to use hashtags effectively on Instagram to boost your e-commerce business.

What are Instagram Hashtags?

Instagram-hashtags

Hashtags are words or phrases that start with the symbol #. When you use a hashtag in your Instagram post or story.

It becomes clickable and anyone who clicks on it can see all the other posts that have used the same hashtag. Instagram allows up to 30 hashtags per post.

Why are Instagram Hashtags Important for Your E-commerce Business?

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When someone searches for a particular hashtag, they will see all the posts that have used that hashtag, even if they don’t follow the accounts that have posted them.

This means that using relevant hashtags can help you reach a new audience that may be interested in your products. Hashtags can also help you build your brand, increase your engagement, and drive more traffic to your website.

How to Use Instagram Hashtags Effectively for Your E-commerce Business

hashtags in stories

  1. Research Relevant Hashtags: Use relevant hashtags related to your business, products, or industry. You can use tools like Hashtagify, RiteTag, or Instagram’s own search function to find popular and relevant hashtags.
  2. Use Branded Hashtags: Create and use branded hashtags that are unique to your business. Branded hashtags can help you build your brand, increase your engagement, and create a community around your business.
  3. Use Hashtags in Your Instagram Stories: Hashtags in your Instagram stories can also help increase your reach and visibility. You can use up to 10 hashtags per story, and they will appear in the same way as in regular posts.
  4. Use Hashtags in Your Instagram Bio: You can also use hashtags in your Instagram bio to help people find your business. This is especially useful if you have a branded hashtag that you want people to use when they talk about your business.
  5. Mix Up Your Hashtags: Use a mix of popular and niche hashtags to reach a wider audience. Popular hashtags can help you reach a larger audience, while niche hashtags can help you reach a more targeted audience.
  6. Don’t Overdo it: While Instagram allows up to 30 hashtags per post, using too many hashtags can make your post look spammy. Use a maximum of 10-15 hashtags per post, and make sure they are relevant to your posting content.

Best Practices for Instagram Hashtags

Graphic showing two mobile phones open to a Linkpop shopping feature

  • Use a mix of popular and niche hashtags
  • Use hashtags that are relevant to your business and industry
  • Create and use branded hashtags
  • Don’t overdo it – use a maximum of 10-15 hashtags per post
  • Mix up your hashtags to reach a wider audience
  • Use hashtags in your Instagram stories and bio

Conclusion

Instagram posts using the hashtag rareroutine

Hashtags are a powerful tool for e-commerce businesses to increase their visibility and reach on Instagram.

Using relevant and branded hashtags can reach a new audience, build your brand, increase engagement, and drive more traffic to your website.

Use the best practices outlined in this article to make the most of Instagram hashtags for your e-commerce business.

FAQs

  1. How many hashtags should I use on Instagram? Instagram allows up to 30 hashtags per post.
  2. Can I use the same hashtags on every post? While you can use the same hashtags on multiple posts, it’s important to mix them up to reach a wider audience and avoid looking spammy.
  3. How do I know which hashtags to use? Research relevant hashtags using tools like Hashtagify, RiteTag, or Instagram’s own search function. Use hashtags that are related to your business, products, or industry.
  4. Can I use hashtags in my Instagram bio? Yes, you can use hashtags in your Instagram bio to help people find your business.
  5. Can hashtags help me build my brand? Yes, using branded hashtags can help you build your brand, increase engagement, and create a community around your business.

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Alishba Waris is an independent journalist working for CTN News. She brings a wealth of experience and a keen eye for detail to her reporting. With a knack for uncovering the truth, Waris isn't afraid to ask tough questions and hold those in power accountable. Her writing is clear, concise, and cuts through the noise, delivering the facts readers need to stay informed. Waris's dedication to ethical journalism shines through in her hard-hitting yet fair coverage of important issues.

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