Liron Katlan – Business Shaming: How To Fight Back?

Liron Katlan, a digital entrepreneur, with many years of experience in the field of reputation management explains business shaming and how to deal with it.

Business shaming relies on the fast flow of information to hurt the target brand. Whatever the motivation behind the spread of malicious information, this can damage your brand’s reputation if you don’t act fast.

With time, search engines pick up the trending negative story and start ranking it first on your search engine result pages.

Most people now use search engines to research brands, and they’ll find shaming information

. You can’t afford to wait for the negative story to go away. Instead, be proactive to deal with the business shaming.

Liron Katlan, a digital entrepreneur, gives you some strategies to deal with brand shaming.

1. Review the Situation

Before you rush to react, understand the situation to make the best decision. Business shaming can take different forms and these warrant different reactions.

Bring your team together and quickly review where the story originated from, verify if there’s any truth in the story, and brainstorm on the best course of action.

Speed is of the essence in crisis management because every minute that passes without some response allows the story to spread.

2. Engage a Professional

Your first reaction determines how well your action plan works. This is where the input of an online reputation company comes in handy.

These experts have dealt with many types of online shaming situations, and they know the best course of action.

The online reputation company analyzes the situation and listens to what your team suggests.

You work together to build an action plan which binds the entire organization.

With such a strategy in place, there’s no room for random reactions and other blunders from your employees.

3. Give an Honest Response

With a negative review or any other feedback from a customer, consider a thoughtful and honest reaction. Such a reaction can help you fight back and win over your followers.

4. Engage the Source

Sometimes, it’s possible to find the source of the hurtful information. They can be a customer, social media follower, or blogger.

The easiest strategy to deal with business shaming is to confront the source and request the removal of the negative content.

In most cases, this doesn’t work or it might prove slow and even encourage the source to release more negative content.

5. Remove/Suppress Negative Content

The most effective strategy used by an online reputation expert is to remove or repress the harmful content from Google.

Now that this information is available on digital platforms, there are multiple strategies including search engine optimization (SEO) to fight back.

The online reputation company can request the removal of the content by Google, but if this fails, they embark on SEO tactics to restore a high ranking of positive brand information.

The team creates high-quality content across all platforms and optimizes it for search.

With time, the shaming content disappears from search results and newsfeeds on social media.

This is a long-term strategy with amazing results and benefits for your brand.

Final Thoughts

Business shaming is scary and devastating, but your reaction can save your brand.

A well-thought-out action plan with the input of an online reputation manager is the best way to fight back and restore your brand’s reputation.

Related CTN News:

MGM China To Inject $594 Million Into Macau Unit to Re-tender For Casino License

Walmart Reaches Streaming Deal With Paramount+

In October, The $1.9B Forrestfield-Airport Rail Link Will Be Completed