This is changing internet shopping. To distinguish out in a competitive marketplace, businesses are increasingly resorting to new creative technology.3D product modeling is a leading visual marketing approach that may motivate consumers. 3D technology often coexists with augmented reality (AR).
Using 3D Models for eCommerce and AR are already experiencing great benefits. We researched that using 3D models increased average time on a website by 21%, with conversion rate by 33% by developing 3D representations of its goods.
3D product design advantages
To a newbie, turning your products online into 3D models may seem tedious and technologically complex.
Thankfully, you might have some of the photos needed to build 3D models. Even if you don’t, the advantages of 3D product modeling outweigh the costs.
Modeling your goods in 3D
3D models outperform conventional photography in terms of realism.
3D models enable you to show your goods from all angles, providing customers with more knowledge than 2D photographs. 3D models are accurate in size, form, and color and may be utilized to create AR experiences, which enable consumers to see products in their own homes.
3D models on product websites help customers select the correct goods by giving them a realistic view of the product in many colors. 3D models enable customers to test before they purchase.
3D Product Modelling for Display Ads
Build a display ad using your 3D inventory models. It’s now much more straightforward with Google Swirl, a new tool for creating beautiful 3D ads.
MG Motor teamed up with Poplar Studio to develop a compelling 3D commercial for their compact crossover SUV that lets viewers zoom in, spin, and pan around the vehicle.
The campaign had an eight-fold interaction rate across rich media. These findings are typical of a 3D display ad. Customers are 27% more inclined to buy after interacting with a 3D model and 66% more likely to buy after seeing a product in AR.
3D product modeling boosts Google rankings
Including 3D models is a simple method to improve your website’s SEO. Google now searches websites for 3D models and favors those that use the technology.
3D product modeling gives you an edge
So it should come as no surprise that having 3D models on your retail site gives you a competitive edge over others that utilize pictures or videos.
More than 80% of consumers use 3D views on product pages. A 3D interactive depiction is preferred by over 90% of consumers. 3D models have also been shown to double product page conversion rates.
With the ability to create color variants, animations, and immersive virtual reality experiences from the same 3D model, turning your goods into 3D models may be a profitable one-time investment.
How to Begin
How can you convert your existing product catalog to 3D product modeling?
As said before, all you need are high-quality photos. To make the process as easy as possible, engage with an agency that can provide high-quality materials fast and affordably.
When comparing similar services, keep in mind that most use an internal staff of 3D modelers. Sadly, this setup limits their capacity to scale and create better goods quickly.
Also, widely accessible 3D scanners for photogrammetry will drive much of this development. This technique is quick and inexpensive, but it has limits, such as reflecting materials and tiny, complex features that need human 3D work from designers.