Connect with us


TAT To Invest 1.9 Billion In Tourism Marketing Campaigns

Avatar of AlishbaW



TAT To Invest 1.9 Billion In Tourism Marketing Campaigns

(CTN NEWS) – BANGKOK – To draw more visitors to Thailand, the Tourism Authority of Thailand (TAT) intends to enhance airline seat capacity and carry out more promotions.

Following the government’s distribution of funds for tourism promotion initiatives on Tuesday, TAT declared that it will modify its objective for tourism-related revenue in 2023.

The government allocated a total of 3.9 billion baht for advertising campaigns, of which 1.93 billion baht will be spent on marketing to support the Thai travel industry.

Even though the new aim will be larger than TAT’s existing target revenue goal of 2.38 trillion baht, TAT Governor Yuthasak Supasorn emphasized that it will still be in line with political and economic circumstances.

TAT To Invest 1.9 Billion In Tou

Mr. Yuthasak

Increasing airplane seat capacity is one of the areas TAT will pay particular attention to.

The TAT Governor stated that the “ABC strategy,” which stands for “Airline emphasis, Big cities and beyond, and Collaboration with agents,” will be used in all of the company’s long-haul marketing initiatives.

TAT will form partnerships with airlines to boost the number of charter flights connecting potential market cities to the nation as part of this strategy.

The organization will also focus on nations with the potential to increase city spending through events and roadshows and support tour operators in expanding their reach in foreign markets.

TAT To Invest 1.9 Billion In Tou 1


In addition, TAT will host trade events and road shows to promote high-spending travel trends, including luxury, wellness, and responsible tourism.

The target markets are China, Japan, South Korea, India, Australia, and other nations.

The “We Travel Together” hotel subsidy scheme, which was also approved by the cabinet this week with a budget of 2 billion baht, is being prepared by Krungthai Bank, the TAT governor noted.

He further stated that registration for the campaign might open in February, with a travel window running through September 2023.


Thailand has Reportedly Beaten its 2022 Tourism Target With 11.15 Million Foreign Arrivals

Alishba Waris is an independent journalist working for CTN News. She brings a wealth of experience and a keen eye for detail to her reporting. With a knack for uncovering the truth, Waris isn't afraid to ask tough questions and hold those in power accountable. Her writing is clear, concise, and cuts through the noise, delivering the facts readers need to stay informed. Waris's dedication to ethical journalism shines through in her hard-hitting yet fair coverage of important issues.

Continue Reading

CTN News App

CTN News App

Recent News


compras monedas fc 24

Volunteering at Soi Dog

Find a Job

Jooble jobs

Free ibomma Movies