Adapting Google’s “Don’t Be Evil” Motto To The AI Age

(CTN News) – According to Sundar Pichai, the CEO of Google and Alphabet, AI (artificial intelligence) is the most profound technology mankind is currently working on, more powerful than fire, electricity, or anything we have done before.

During his interview with 60 Minutes correspondent Scott Pelley, Pichai revealed the inner workings of Google’s AI development, including robots that have learned through machine learning and Project Starline, Google’s artificial intelligence video conferencing technology that allows people to feel as if they are at the same place despite being miles apart.

Google’s chatbot, Bard, may be one of its most anticipated and noteworthy forays into artificial intelligence. This is currently considered an experiment by the company, in part as a means of doing more internal testing. Bard made an important error when Google launched the program in February.

Bard does not search the Internet for answers, as opposed to Google search. Instead, it is based on a self-contained, mostly self-taught program.

As Pichai told Pelley, “AI gets at the essence of intelligence and humanity.”

Pichai answered Pelley’s question regarding the impact Bard will have on search, the company’s most profitable division.

As Google filed for its initial public offering in 2004, its founders wrote that the company’s guiding principle, “Don’t be evil,” was intended to ensure that it did good for the world, regardless of whether it had to sacrifice some short-term gains.

As a result, the phrase remains in Google’s code of conduct.

In an interview with 60 Minutes, Google CEO Sundar Pichai stated that he is taking responsibility by delaying the release of advanced versions of Bard, in part so that society can become accustomed to the technology, and the company can develop additional safety measures.

Pichai told 60 Minutes that one concern that keeps him awake at night is the misuse of artificial intelligence technology.

To combat the threat of malevolent users, Google’s chatbot, Bard, has been developed with safety filters. The company will need to constantly update the system’s algorithms to detect deepfakes, computer-generated images that appear to be real, and combat disinformation campaigns.

Pichai noted in his 60 Minutes interview that consumer AI is still in its infancy. Governments should take part in this initiative at this time, according to him.

The creation of deep fake videos that cause harm to society must be regulated. You will need laws…there must be penalties for those who create such videos. “Anyone who has worked with artificial intelligence for a considerable period of time realizes that this is something so different and so profound that it would require societal regulation to be effective.”

It is a process of adaptation that is already taking place around us with technology that Pichai believes “will be more capable than anything we have ever known.”

Soon, it will be up to society to determine how it is used, and whether to adhere to Alphabet’s code of conduct and “Do the right thing.”

Below are the links to Scott Pelley’s two-part report on Google.

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