Chiang Rai has announced the East-Northern Industrial Fair 2026, a five-day showcase featuring more than 100 businesses from four provinces in Upper Northern Thailand: Chiang Rai, Phayao, Phrae, and Nan.
The event will take place from August 12 to 16, 2026, at BCC Hall, Central Ladprao in Bangkok. Visitors can browse, taste, shop for, and use high-quality products while experiencing Lanna identity, local knowledge, art, and culture. The fair also creates opportunities for trade connections and business expansion.
Key Takeaways:
- More than 100 businesses from Chiang Rai, Phayao, Phrae, and Nan will exhibit their products.
- Product categories include food, beverages, herbal goods, textiles, clothing, household items, and home decor.
- The event will include cultural performances, fashion shows, industrial innovation displays, marketing activities, and business matching sessions.
The official launch took place on Friday, July 10, 2026, at Chiang Rai Heritage Hotel. Chiang Rai Governor Chucheep Phongchai joined the provincial industry officials from Chiang Rai, Phayao, Phrae, and Nan for a press conference with media representatives and partner organizations.
The launch highlighted the strengths of businesses from the Upper Northern provinces through a contemporary cultural performance titled “The Spectacular Colors of Lanna Ethnic Groups.” The program also featured products from all four provinces and a mini fashion show presented by professional models.
The four provinces are known for their natural resources, cultural heritage, local knowledge, and agricultural processing industries. They also produce a wide range of creative products with strong connections to local communities. Through the fair, organizers want to help businesses reach new customers, improve their competitiveness, and build stronger trade networks at both regional and national levels.
Supporting Businesses Across Four Northern Provinces
The Upper Northern provinces have organized business development activities continuously. These programs have included product development training, support for turning local Soft Power into commercial opportunities, and networking activities for entrepreneurs.
More than 100 businesses from Chiang Rai, Phayao, Phrae, and Nan have taken part in these efforts. Their products combine local skills and materials with contemporary design, creating goods that appeal to modern consumers while retaining their northern identity.
The East-Northern Industrial Fair will bring these businesses directly to Bangkok consumers, buyers, investors, and trade partners. It will also give visitors a chance to discover products that can support the growth of regional industries and create new commercial connections.
Products and activities at the East-Northern Industrial Fair
Visitors to BCC Hall will find products with quality standards, distinctive designs, and strong connections to northern culture. Exhibitors will present and sell products in five main categories:
- Food
- Beverages
- Herbal products
- Textiles and clothing
- Household goods and home decor
The products have been developed from local wisdom and adapted with contemporary ideas. Visitors can buy directly from participating businesses while learning more about the people, materials, and production methods behind each product.
The fair will also include an exhibition honoring Her Majesty Queen Sirikit, The Queen Mother. Other displays will introduce outstanding products from businesses in the four provinces, along with industrial technology and innovation from the region.
A factory outlet section will offer quality products at special prices. The program will also feature fashion shows, marketing activities, Lanna cultural performances, and mini concerts by well-known artists throughout the five-day event.
Business Matching for Buyers and Investors
Business matching sessions will connect participating entrepreneurs with buyers and investors from Thailand and other countries. These meetings will give businesses opportunities to discuss orders, partnerships, distribution channels, and future market expansion.
The sessions are designed to help northern entrepreneurs develop long-term commercial relationships. They also provide buyers and investors with direct access to products from businesses across Chiang Rai, Phayao, Phrae, and Nan.
The East-Northern Industrial Fair 2026 will be held from August 12 to 16, 2026, at BCC Hall, Central Ladprao, Bangkok. The event is open to consumers, tourists, entrepreneurs, business owners, investors, and anyone interested in products from northern Thailand.
Visitors can explore local food and drinks, herbal products, textiles, clothing, household goods, and decorative items at special prices. They can also enjoy cultural performances, fashion shows, concerts, exhibitions, and other promotional activities.
The organizers invite the public and business community to support Thai entrepreneurs and discover the character of eastern Lanna through the “See, Taste, Shop, Use” experience at the East-Northern Industrial Fair 2026.
