In recent years, a new form of digital entertainment has surged in popularity: social gaming. This trend bridges the gap between the thrill of traditional casino games and the joy of connecting with others who share similar interests.
A striking example of the impact of social gaming was seen when the popular game Fortnite hosted a live virtual concert featuring hip-hop artist Travis Scott.
This event, which showcased a digital performance with stunning visual effects, drew an audience of over 12 million viewers, highlighting the growing desire for interactive social experiences within gaming communities.
Social gaming platforms, accessible through social media, smartphone apps, or dedicated websites, offer a range of games akin to those found in casinos, such as slots, poker, and roulette. One notable example is the social casino platform Cashoomo.
The primary distinction between these social gaming platforms and traditional online casinos lies in their purpose: social gaming is designed solely for entertainment. Players engage in these games without real money bets, thus eliminating the risk of financial loss. However, social gaming still offers rewards, including extra spins, moves, and other in-game bonuses.
Key Features of Social Gaming Include:
· Absence of real money loss
· Opportunities for online interaction with friends
· Skill enhancement
· Accessibility for those unable to participate in traditional gambling (due to age, religious beliefs, etc.)
· Legal compliance
A core aspect of social gaming is the emphasis on social interaction, allowing players to connect with friends, family, and individuals with shared interests during gameplay.
Social gaming platforms primarily earn revenue through in-game purchases. This business model, often referred to as “freemium” or “pay-to-win,” allows free gameplay, with optional real money payments for additional rewards, bonuses, avatar customizations, or unlocking new levels.
Additionally, some games incorporate advertising, offering players rewards for watching videos or displaying banner ads within the app.
Another revenue stream for developers is through the White Label approach, where they create games that can be branded and customized by other companies for a fee.
Playtika: An Israeli company established in 2010, Playtika pioneered free social games on social networks and mobile platforms. They have a broad range of games, including Caesars Slots and Slotomania, with offices globally.
Murka Games: Founded in Ukraine in 2009, Murka Games has expanded significantly, offering a diverse portfolio of social casino and casual games like Infinity Slots and Scatter Hold’em Poker.
KamaGames: This European developer, known for social mobile poker games, has gained rapid popularity since its inception in 2010. KamaGames is renowned for its flagship game, Pokerist Texas Poker, and other titles like Blackjackist and Roulettist.
Both social gaming platforms and traditional online casinos offer a variety of engaging experiences. While traditional online casinos cater to those seeking the thrill of betting real money, social gaming platforms provide an enjoyable and risk-free alternative for those who prefer gaming for leisure and social interaction.
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