Online Advertising – When it comes to promoting your brand online, there are a lot of options. So many, in fact, you might need help figuring out where to start. Fortunately, this article is here to help.
1. Create a credible website
There’s no point in giving your all to creating highly clickable ads when potential customers end up landing on a crappy website that doesn’t inspire much trust. Focus on making your site polished and professional before diving into the online advertising world.
Find a reputable web host (such as Spaceship) and take some time to familiarize yourself with website best practices. The key thing is ensuring your customers know what to do next and how to complete a purchase once they hit your site.
2. Know your audience
The next most important thing is knowing who exactly you’re trying to target. Most people like to think that anyone and everyone should be interested in their product or service, but most of the time, that’s simply not the case.
You likely already have an idea, but if not, perform some market research, such as focus groups, interviews, and competitive analysis. After that, create buyer personas for the customers you’re trying to reach, dividing them into age, gender, and profession.
You can divide these into segments if there is more than one type of persona. Once you do this, you’ll better understand who you are targeting.
3. Pick the best platform
The research in the previous point will also help determine where to place your ads. If you’re interested in social media ads, a good rule of thumb is that the youth demographic tends to spend a lot of time on sites like TikTok, while sites like Facebook skew older.
There are also various ad networks you can choose from to place your ads across the web. Google offers ads in multiple formats, from text to video. You can also target users based on location, interests, and intent.
4. Determine the best keywords
Keyword research is essential to target your ideal customer. You can place these keywords in the ads so that they’ll show up when your user enters a specific term in a search engine or if it aligns with their interests or demographic. There are numerous keyword generator tools online to help with your research.
It’s more simple than ever to advertise your brand online. Simply take the time to research your ideal customer, select the most relevant platforms and perfect keywords, and you should make a solid start with our advertising journey.