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Twitter’s Negative Cash Flow: Elon Musk’s Twitter Acquisition And The Ongoing Struggles

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Elon Musk'

(CTN NEWS) – Elon Musk expressed that Twitter’s cash flow continues to be negative due to a significant decline of approximately 50% in advertising revenue and a substantial burden of debt.

In a tweet on Saturday, Musk emphasized the importance of achieving positive cash flow before considering other endeavors.

Turmoil and Transformation: Twitter’s Journey under Musk’s Ownership

Following Musk’s acquisition of Twitter in October, the social media platform encountered a period of turmoil.

This included extensive layoffs, criticism regarding inadequate content moderation, and the departure of numerous advertisers who were concerned about their advertisements being associated with inappropriate content.

Musk’s appointment of Linda Yaccarino, the former advertising executive at Comcast’s NBCUniversal, as CEO, demonstrated Twitter’s commitment to prioritize ad sales while also working to enhance subscription revenue. Yaccarino joined Twitter in early June.

On Thursday, Twitter announced that select content creators would be eligible to receive a portion of the ad revenue generated by the company, aiming to attract more creators to the platform.


In conclusion, Elon Musk’s remarks highlight the challenges Twitter faces with its negative cash flow, primarily caused by a significant drop in advertising revenue and a substantial debt burden.

Musk emphasized the necessity of attaining positive cash flow as a top priority.

Since Musk’s acquisition of Twitter, the company has faced various difficulties, including employee layoffs, content moderation concerns, and the departure of advertisers.

However, the appointment of Linda Yaccarino as CEO signals Twitter’s determination to focus on ad sales while concurrently striving to boost subscription revenue.


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Alishba Waris is an independent journalist working for CTN News. She brings a wealth of experience and a keen eye for detail to her reporting. With a knack for uncovering the truth, Waris isn't afraid to ask tough questions and hold those in power accountable. Her writing is clear, concise, and cuts through the noise, delivering the facts readers need to stay informed. Waris's dedication to ethical journalism shines through in her hard-hitting yet fair coverage of important issues.

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