(CTN News) – According to data from Counterpoint Research, Apple experienced a decrease in the number of smartphones sold during China’s Singles Day shopping festival, while domestic competitors Huawei and Xiaomi saw significant growth.
The research consultancy reported that Apple’s sales declined by 4% year-on-year during the two-week sales period from Oct. 30 to Nov. 12. In contrast, Huawei and Xiaomi saw increases of 66% and 28% respectively over the same period, contributing to a 5% year-over-year rise in the overall number of Chinese smartphones sold during the promotion.
Apple’s newest iPhone 15 starts at a price of 5,999 yuan ($832), while Huawei’s Mate 60 phones begin at 5,499 yuan ($763). Xiaomi’s latest Mi 14 smartphone is priced at 3,999 yuan ($555).
Huawei and Apple have yet to provide a response to the requests for comment.
During the Singles Day festival, China e-commerce platforms, including Alibaba and JD.com, did not reveal sales figures as they had stopped doing so last year.
However, JD.com mentioned that the value of Apple product transactions on its platform exceeded 10 billion yuan ($1.39 billion) during the event.
According to a spokesperson from Xiaomi, the company achieved a total gross merchandise value of over 22.4 billion yuan during the shopping extravaganza.
Analysts predict that the Chinese smartphone market will recover, with sales expected to increase in the fourth quarter after ten consecutive quarters of decline, according to research firm IDC.
In preparation for the annual shopping event, competition among smartphone models intensified, leading major Chinese e-commerce platforms to offer significant discounts on Apple’s iPhones.
Apple launched its iPhone 15 series in late September, about a month after Huawei introduced the Mate 60 smartphone line, which features Huawei’s independently developed advanced chip.
The Mate 60 series has received strong support from patriotic Chinese consumers, who applaud Huawei for overcoming export controls imposed by the United States that initially hindered its smartphone business.
In late October, CEO Lei Jun announced that Xiaomi’s flagship Mi 14 smartphone series had achieved remarkable success, surpassing 1 million units in sales after its release.
According to Counterpoint analysts, Apple’s underwhelming performance with its new iPhone 15 models can be attributed to supply chain issues and competition from domestic rivals.
Ivan Lam, senior analyst for manufacturing at Counterpoint, acknowledged Apple’s improvement compared to the previous month but noted that supply obstacles still exist. He expressed anticipation for the situation to stabilize in the near future.