(CTN News) – Grey, a fintech company operating across borders, has initiated a substantial rebranding campaign on a global scale.
This strategic decision is in line with the company’s ambitious objectives to extend its influence in the worldwide market. The company’s reformation was publicly revealed on its social media channels on Monday, November 27, 2023.
Grey intends to utilize this renewed identity to engage a wider range of individuals and establish a stronger international presence.
The revamped brand elements visually embody Grey’s dedication to innovation, exceptional quality, and global interconnectedness.
Grey’s decision to rebrand comes after the company reached a significant milestone of exceeding 500,000 users. The company’s rapid expansion and increasing user base have prompted this bold move towards rebranding, which signifies success and emphasizes its commitment to staying ahead of the curve in global fintech innovation.
Additionally, the previous logo was unusable in certain foreign markets due to trademark conflicts with another company.
The reasoning behind the rebranding was explained by Idee Obong, the Fintech CEO and founder of Grey, who provided valuable insights.
To cater to a worldwide audience, the company acknowledged the importance of trademarks and associated procedures. During the evaluation process, similarities were discovered with existing marks, which prompted a purposeful rebrand.
The new logo and website symbolize the company’s progressive direction, highlighting its dedication to global connectivity and the creation of a more interconnected world.
Despite these changes, Grey’s Fintech’s primary focus remains on prioritizing people and fostering a sustainable community.
Femi Aghedo, one of the co-founders of Grey, highlighted the importance of the brand’s evolution at the right time. He expressed that the timing was perfect to reflect the tangible growth and development of the business. Grey is committed to continuous innovation and adjusting its services to cater to the ever-changing demands of its customers.
The primary objective of the company is to offer seamless and secure cross-border payment solutions, empowering both businesses and individuals in the global economy. With great enthusiasm, Grey looks forward to the future of fintech and the potential it holds to make a positive impact on the industry.