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Creating a Concept for Your Motion Graphics Videos – The Definitive 2023 Guide

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Motion Graphics Videos

Motion graphics videos are an engaging and effective way of communicating ideas, concepts, and stories to the audience. They are a combination of graphics, animation, and sound to create a visually appealing and captivating experience for the viewers.

With the rise of social media and video marketing, motion graphics videos have become an essential tool for businesses and content creators to promote their products and services.

Reading on, you’ll discover;

  • What motion graphics are? How do they work?
  • How to create a concept for your motion graphics videos?

We will also provide a step-by-step guide on how to make motion graphics videos that will help you achieve your desired goals.

What is Motion Graphics?

Before we start, it would be best to know what Is Motion Graphics and how it differs from other forms of visual media, such as animation and video, which can help you create a concept that is tailored to your audience and effectively communicates your message.

Motion graphics use graphics and animation to create a pleasing visual experience. It not only piques the curiosity of your viewer but transforms an abstract idea into an easy-to-digest story. It all happens effortlessly.

Motion graphics incorporate a range of design elements, such as typography, illustrations, and icons, which are animated and brought to life through movement, transitions, and special effects.

It may use kinetic text, data visuals as well as geometric shapes. You’ll come across motion graphic videos using geometric shapes as it’s more common.

These videos can be used in a variety of industries, including advertising, film and television, social media, and video marketing.

The goal of motion graphics is to help a viewer embark on a journey that’s filled with a captivating visual experience that cashes on the phenomenon of emotional contagion and sends a powerful message, leaving them craving for more.

Importance of Motion Graphics.

Motion graphics can help businesses and organizations to create an emotional connection with their audience, increase brand awareness, and drive engagement.

Understanding the elements of motion graphics, such as typography, illustrations, and color, can help you create a concept that is visually appealing and engaging for your target audience.

Additionally, understanding the importance and applications of motion graphics in various industries can help you tailor your concept to your specific goals and audience.

By taking these factors into account, you can create a compelling concept for your motion graphics videos that effectively communicates your message and captures the attention of your audience

Applications of Motion Graphics.

Motion graphics have a wide range of applications across various industries. In the field of advertising and marketing, they have used product promotions, explainer videos, and social media campaigns.

In the film and television industry, motion graphics are used for opening credits, special effects, and visual storytelling.

In the field of education, they are used for creating instructional videos and explainer animations. Motion graphics are also used in gaming, web design, and e-learning.

How to use motion graphics in videos?

The process involves several steps, including script-writing, story-boarding, illustration and graphic design, animation, sound design, and post-production.

Script-writing involves creating a narrative that effectively communicates your message or story. Story-boarding helps to visualize the script and plan out the flow of the video.

Illustration and graphic design involve creating the visual elements of the video, such as typography, icons, and illustrations. Animation brings the design elements to life and creates the overall visual experience.

Sound design involves creating sound effects and music that complement the visuals and enhance the overall experience. Post-production involves finalizing the video and adding any necessary special effects.

By following these steps, you can create a motion graphics video that effectively communicates your message and engages your audience.

To make motion graphics videos, you need to follow a series of steps that involve planning, designing, and executing your ideas. Here is a step-by-step guide on how to make motion graphics videos:

Step 1: Define Your Goals

Before you start creating your motion graphics video, you need to define your goals.

What do you want to achieve with this video? Are you promoting a product or service?

Are you educating your audience on a particular topic?

Defining your goals will help you create a clear and concise message that resonates with your audience.

Step 2: Develop a Concept

Once you have defined your goals, you need a concept for your motion graphics video. A concept is a general idea or theme that will guide the overall direction of your video.

It should be creative, engaging, and relevant to your audience. Your concept should also align with your brand values and messaging.

Step 3: Storyboard Your Concept

Story-boarding is the process of creating a visual representation of your concept.

It involves creating a sequence of sketches or images that outline the flow of your video. Story-boarding helps you visualize how your video will look and how it will communicate your message.

Step 4: Design Your Graphics

Once you have your storyboard, you can start designing your graphics. This involves creating the visual elements that will make up your video, including characters, backgrounds, and other design elements.

Your graphics should be consistent with your brand and align with your messaging.

Step 5: Animate Your Graphics

Animation is the process of bringing your graphics to life.

This involves adding movement and transitions to your graphics to create a dynamic and engaging video. Animation is a critical component of motion graphics videos and requires careful planning and execution.

Step 6: Add Sound Design

Sound design is the process of adding sound effects, music, and voiceovers to your video. Sound design helps enhance the mood and atmosphere of your video and can significantly impact the overall viewer experience.

Step 7: Post-Production

Post-production is the final step in the process of creating motion graphics videos. It involves editing and polishing your video to ensure that it is high-quality and ready for distribution.

This step includes color correction, sound mixing, and adding final touches to your video.

Bottom line

Motion graphics encapsulates your brand messaging in a combination of blazing visuals, and motion that piques the excitement of the viewer.

It is crucial to spend time researching your target audience, defining the goals of your video, and brainstorming ideas to ensure your concept aligns with your objectives.

The concept should be clear, concise, and easy to understand, while also incorporating visual elements that enhance the overall experience.

With a solid concept in place, the process of creating a motion graphics video becomes more streamlined, allowing for a smoother production process and a final product that effectively communicates your message to your audience.


The CTNNews editorial team comprises seasoned journalists and writers dedicated to delivering accurate, timely news coverage. They possess a deep understanding of current events, ensuring insightful analysis. With their expertise, the team crafts compelling stories that resonate with readers, keeping them informed on global happenings.

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