Following X’s Rebranding, Twitter Downloads Hit a 10-Year Low

(CTN News) – Earlier this month, we reported that Elon Musk had tanked Twitter downloads as a result of renaming the platform to X, and now we have been provided with precise numbers that show the extent of this loss.

An Apptopia report has found that the highly popular social app, which was once a hub for news and social updates on a global scale, saw a 30% drop in downloads just 60 days after its controversial rebranding, according to a new study. 

In addition, the website for X, which is still known by the URL “twitter.com”, saw a drop of 10% in global traffic the month of August compared with the same month last year.

Twitter itself has been boasting about the fact that between 15-30 million users have been added to its platform on a monthly basis since 2011, but Apptopia’s data indicates that the platform only added 10 million users between September and August of this year.

There has been a significant drop in downloads for the app in comparison to last year, when the app had only experienced an 18% decline in downloads before Musk took control of the company.

It is evident that Twitter “X”‘s appeal is waning beyond the initial number of downloads it received. Furthermore, the app has also faced challenges when it comes to retaining users for a long period of time.

There was a lot of activity on the website in July, when it boasted a daily active user count of 253 million users, which has since dropped to 249 million Twitter users by September.

As a result of this decline, a similar trend is evident in the number of monthly active users, which has declined from 398 million to 393 million over the same period of time.

Despite Musk’s Twitter stated ambition of reaching 1 billion monthly users by 2024, these statistics present a setback for him, who had previously expressed a desire to reach that milestone.

Although there was an initial surge in downloads and usage following Musk’s takeover in October, the sustained momentum seems to have been elusive since then.

SEE ALSO:

Wall Street Journal: Meta’s Developing a More Powerful AI System