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Best Practices to Improve Speed of Your Shopify Store

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Shopify store: This old saying may sound inspirational for slow learners, but when it comes to search engine optimization, it doesn’t fit well. Your website speed and performance are the key factors behind the success of your online store.

The majority of today’s audience use their Smartphone to access the sites and buy products of their choice. And they expect sites that load at a lightning-fast speed. Slower sites may lead to higher bounce rates, reduced customer engagement, less traffic, and everything negative that could happen with your online business.

According to Google/SOASTA research, the probability of bounce rate increases up to 32% if a website load time ranges between 1 second to 3 seconds!

It’s a clear sign that your Shopify site needs to load super fast to avoid such a negative impact on your online business. If you are running a Shopify eCommerce site, but don’t know how to improve your site speed, this blog is for you! In this blog post, we will discuss a few handy tips using which you can optimize your Shopify store speed.

Handy Tips to Improve Speed of Your Shopify Store

Analyze the performance

One of the very first things you have to do is to perform performance analysis. You can either take help from the professional Shopify eCommerce development company or use various tools available in the market to analyze the speed. With the help of such tools, you can easily evaluate your site against different issues related to images, CSS, JavaScript, landing page redirects, etc. You can also validate mobile friendliness and mobile page speed.

Use Accelerated Mobile Pages

It is an open standard framework to help you create lightweight and faster web pages on mobile devices. Using this technology, you can easily empower mobile users to access your site from their mobile devices. In Shopify, you can easily develop AMP pages of your site using FireAMP or RocketAmp apps. If you don’t want to use any app, you can find Shopify developers to develop a custom API to generate AMP pages.

Start compressing images

One of the major factors affecting the speed of your Shopify online store is the images. In Shopify, you can add JPEG, PNG, GIF, and Progressive JPEG images. With so much variety of image formats supported, it becomes essential to optimize or compress the images to boost the web page loading speed. However, make sure you don’t lose the quality and clarity of the images while compressing them.

Use a responsive theme for your online store

The speed of your Shopify store mainly relies on the site theme chosen. Make sure you get the responsive theme for your online store. If required, you can take help from the Shopify eCommerce development company. Moreover, you should ensure that you are using the updated theme only. Try to validate theme speed using Google PageSpeed Insight and review the suggestions provided to make it faster.

Try to minimize the number of apps installed

Do you know that most of the apps you installed via Shopify add some sort of JavaScript or CSS files to your online store? The main issue is that even if you are not using any of these apps, the JavaScript or CSS files will keep running in the background. This heavily affects the performance of your online store. Hence, make sure you review your Shopify store regularly and remove unwanted apps.

Make sure you reduce the number of HTTP requests

There are plenty of tools available to help you find out how many HTTP requests hit your site. You can find Shopify developers to help you reduce the number of HTTP requests by combining your CSS scripts, reducing JavaScript files, optimizing designs and functional images, and reducing the number of social buttons, and more.

Reduce the number of redirections and broken links

Your Shopify store often faces performance problems due to multiple redirections and broken links. The best way to reduce it is by avoiding unwanted redirects and fixing the broken links. Make sure you use 301 redirects with the help of URL redirects. To avoid broken links, try to use some tools that help you check the broken links.

Final thoughts…

It is no secret that conversion rate is critical for any eCommerce site, and you should ultimately target to improve it. By following these handy tips, you can easily optimize your Shopify online store for better speed. Do you need a helping hand to analyze your online store and improve your site speed? Why don’t you hire the best Shopify developers from our team to do it for you? Talk to our Shopify experts now…

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