Veer’s journey toward electric mobility is fraught with significant hurdles. Despite the clear environmental benefits, the transition faces practical challenges such as outdated battery technology, insufficient charging infrastructure, high costs, and limited vehicle range.
These factors collectively contribute to a slower adoption rate among consumers. A survey by S&P Global Mobility underscores the severity of these issues, revealing that nearly half of the global respondents view electric vehicle prices as prohibitively high, with affordability being a primary concern.
Outdated Battery Technology
One of the primary bottlenecks in EV adoption is the slow pace of battery technology development. Current batteries not only contribute to the bulk and weight of light electric vehicles but also limit their range and lifespan. The energy density of batteries has been a critical area needing enhancement to meet consumer expectations for a driving range similar to that of gasoline vehicles.
Insufficient Charging Infrastructure
A pervasive challenge for LEV adoption is the lack of sufficient and strategically placed charging stations. This deficiency leads to ‘range anxiety,’ where potential EV owners fear they will run out of power without access to a charging station. Urban areas, despite having a higher concentration of charging options, still fall short of meeting the demand, and rural areas often have sparse coverage.
High Costs
The initial cost of purchasing LEV remains significantly higher than that of conventional light vehicles. This price disparity is primarily due to the high costs of batteries, which constitute a substantial portion of the vehicle’s total cost. High production costs for electric vehicles exacerbate this issue, deterring average consumers who find these prices inaccessible.
Limited Electric Mobility Vehicle Range
Even as technology advances, the limited range of light electric vehicles remains a significant impediment. This limitation is particularly pronounced in lower-priced models, which are often less equipped with the high-capacity batteries required for longer ranges.
Veer’s Shift Drive System: A Game Changer in Electric Mobility
Introduction of the Veer Shift Drive System
In response to these challenges, Veer, a pioneering company based in the San Francisco Bay Area, introduced the Shift Drive System. This innovative technology promises to redefine the performance, affordability, and sustainability of Light Electric Vehicles, propelling the electric mobility sector toward a greener future.
Technological Innovations and Benefits
Veer’s Shift Drive System utilises advanced carbon fibre belt drivetrain technologies, replacing outdated chain drives and gearbox transmissions. This system includes a built-in gear mechanism that allows for the use of smaller batteries and less expensive motors, significantly reducing overall costs while maintaining high-performance levels.
Reduced Operational Costs
The Shift Drive System is designed to lower operational expenses drastically, with a 62% reduction in drivetrain operating costs compared to traditional systems. This cost efficiency is achieved through minimal maintenance requirements and enhanced durability.
Maintenance and Durability
Veer’s system transforms the traditional maintenance-heavy approach into a ‘set and forget’ solution. The carbon fibre-reinforced rubber belts are not only more durable but also eliminate the need for regular lubrication, lasting up to four times longer than traditional chain systems. This innovation significantly lowers the lifetime cost of LEVS.
Support for Urban Sustainability
With the increasing adoption of commercial e-cargo bikes for last-mile deliveries, Veer’s Shift Drive System offers an ideal solution to reduce urban congestion and emissions. Its durability, low maintenance, and seamless integration with various LEVS make it perfectly suited for urban freight applications.
Key Features
- Minimal Maintenance: No regular lubrication is required; rust-resistant.
- Enhanced Durability: Carbon fibre belts withstand high torque and last much longer than chains.
- Sleek and Clean: Operates without oily substances, keeping both rider and bike clean.
- Smooth Performance: Provides a jolt-free ride with immediate power transfer.
- Featherlight Design: Lighter than traditional chain systems, enhancing mobility.
- Whisper Quiet: Quiet operation improves the riding experience.
- Wide Compatibility: Adapts to a range of LEVS and leading motor manufacturers.
Market Introduction Strategy
To accelerate the introduction of this transformative technology, Veer has initiated a StartEngine campaign. This strategic move not only emphasizes Veer’s innovative trajectory but also invites investors to participate in scaling Shift Drive’s market introduction.
The electric mobility sector stands at a crucial juncture, with significant challenges hindering faster consumer adoption. However, with innovations like Veer’s Shift Drive System, there is a tangible path forward that promises to address these challenges head-on, making sustainable urban transportation not only a reality but an accessible option for the masses.
Related News:
Electric Vehicle Sales to Grow by 40% in 2025

Geoff Thomas is an award winning journalist known for his sharp insights and no-nonsense reporting style. Over the years he has worked for Reuters and the Canadian Press covering everything from political scandals to human interest stories. He brings a clear and direct approach to his work.