Among the many digital marketing techniques, taking advantage of mailing lists is one of the most efficient methods to get customers and sell. Let’s look at some of the most important recommendations to get good results. If you wonder how to make email marketing strategies for your company, it is worth taking five minutes to read the article. It will help you optimize your work.
Why email marketing?
You might think that with the number of emails we receive every day, trying to achieve business goals through email is not the best strategy. However, it’s not. When it is done well, and you work with a list of subscribers interested in what you have to offer, email marketing or email campaigns can have very high conversions with the help of an online email scraper online tool.
Because it has nothing to do with spam, it is about communication techniques done with the user’s approval. And if you only write to people interested in receiving your messages, your power of persuasion is much greater.
Another advantage is that it is an economic strategy. Can you imagine sending paper mailings to your prospects or writing an essay yourself without the help of an essay writer? It used to be done a lot of years ago. And it cost a lot of money in materials and stamps. Now, you still need time to design a good campaign, but the marginal cost of writing to one more person is zero.
Which platform to choose?
If you were thinking of sending your campaigns from your mail server, forget it. Not only could you be identified as spam, but you would miss out on all the functionalities that specialized platforms have. These services have tools to design very impactful mailings and tracking statistics.
If you want to know more about the different options, I recommend checking this comparison Mailrelay vs. Mailchimp vs. Sendinblue. They have analyzed criteria such as the volume of free emails sent, statistics, technical support, IP management, and many more topics. Look at your options, analyze your needs, and you will be able to choose the provider that best suits what you are looking for.
Taking care of the email subject line
If there is something you have to take great care of in every campaign, it is the email subject field. It is the first thing that users will read and will convince them to open the message. Many smart marketing firms use email subject line generators.
It has to have a hook without overdoing it, and it is advisable to take the time to think it through very well. The good thing is that you can do some benchmarking with good emails you have received personally. Don’t copy, because every company is different. But you can be inspired to find the right subject line.
At the same time, you will have to define a clear sender name so that your subscribers will immediately recognize the message’s origin. It can be your brand, your name, or a combination of both.
How to get contacts for your campaigns
I’ve said it before: it’s essential that the people you will write to have given their authorization. And it’s not just a legal and privacy issue. It’s just common sense. We receive many communications, and we only open those that interest us. The rest we send to spam if the filter has not worked properly.
You have many ways to get the addresses. You can ask your customers. You can have a form on your website to register. It is good to give an incentive, such as a free eBook or something of value in the latter case. Remember to always ask for people’s express permission before registering their addresses.
Optimize your emails
If you get your subscribers to open the email, you still have the hardest part: getting them to take the desired action. Normally, you want them to click on a link that will take them to your website to do something specific like buy a product or something similar.
For that, you have to optimize your emails with a light and attractive design. You have to make short paragraphs with clear titles, images, and an invitation to action. Again, don’t hesitate to look at your competition to get ideas.
Running an email marketing campaign involves measuring results
I mentioned before that email marketing services have the advantage of providing you with statistics. This is very important because you will know how your users behave. You can divide your email base into several groups and test different campaign designs to see which one converts better. You can also analyze the results of several communications and analyze the differences in results.
It is very important to do that because the optimization of this type of action has a lot to do with trial and error or continuous improvement. As time goes by, you find out what works best and repeat it. In this way, you maximize your impact.
Statistics also let you know if you have users who no longer read your messages, and you can decide to stop writing them. You can, for example, send them a farewell email with the aim of reengaging them or letting them know that you will no longer write to them because there is no point in having emails from users who are not interested in what you have to offer.
What frequency for your communications?
It depends a lot on your sector and your subject matter. But, normally, it is recommended not to send more than one email per week to the same user to overwhelm them. Besides, it is not so easy to make good content frequently. And you always have to take care of the quality of your newsletters and messages.
On the other hand, if you don’t write enough, your subscribers will forget about you, and when they see a message from you again, they may even think they never signed up. So, to maintain your brand image and the relationship with your potential customers, try to write at least one message a month.