Generate Leads: Many people tend to choose their business name when buying a domain name. However, using a keyword domain name can play an important role in your lead generation strategy.
A keyword domain name utilizes keywords in a specific niche. For example, opt for filtonfinance.com or personalfinanceadvisor.com if you have a business name called Filton and work in the financial advising industry.
This article will discuss five steps to creating effective keyword domain names and the benefits of using them for your lead generation success.
Senior Webmaster Trends Analyst at Google John Mueller argues that people don’t receive benefits for having keywords in their domain names.
However, research from CanIRank suggests differently. It finds that keyword domains rank 11% higher than brandable domain names, which typically don’t contain any keywords. This happens because keywords in domain names add relevancy to websites.
When you have a higher ranking, you’re more likely to attract increased traffic. For example, the first result on Google receives 31.7% of all clicks. Eventually, more traffic can increase potential leads.
This section will show you five steps to developing a great keyword domain name.
For this article, let’s pretend that you own a hotel named Tulip in Thailand and want to brainstorm keyword domain name ideas.
There are two types of keyword domain names:
- Partial match domain name. This combines your business name with a relevant keyword. For instance, with the hotel you have, go with tuliphotel.com or use a country code top-level domain (ccTLD), like tuliphotel.co.th.
- Exact match domain name (EMD). This matches targeted keywords. Examples include hotelthailand.com or bangkokhotel.com.
To find other relevant phrases, type in the existing keywords on Google’s search bar, like “Thailand hotel” or “backpacker hotel”.
Alternatively, use keyword tools like KeywordTool.io and Google Trends.
At this point, you may have a list of domain name ideas. Next, use a domain name checker to ensure their availability and cross out the registered names from your list.
Reviewing all of your products is a great way to create an effective keyword domain name. Some of them may already be common search queries and can help your site rank well.
With the hotel case, jot down your hotel type, whether it’s a resort or a villa. Alternatively, brainstorm your hotel’s services, like spa or convention centre. With this formula, possible domain names would be tuliphotelandspa.com or villathailand.com.
If you have a unique selling proposition, like certain features and styles, include them on your list, too. Examples are seaviewthaihotel.com or vintagehotelthailand.com.
You may also target a specific market, like a hotel for backpackers or a family-friendly resort. In this case, the domain names can be thaibackpackerhostel.com or thaifamilyresort.com.
Put yourself in the customers’ shoes and see whether the domain name looks logical when you type particular keywords into search engines.
Sometimes, business owners overdo the effort by including too many keywords in their domain names and mess up the phrase structure. It happens because they want to capture searches for the exact phrase.
An example of such a practice would be bestaffordablethailandhotel.com.
Rather than generating leads, this domain name can look spammy. Back in the day, this strategy may boost search ranking, but Google will penalize low-quality EMDs now. Therefore, ensure that you only integrate one to two essential keywords.
A risk when including keywords in domain names is that they can become less catchy.
Here are several tips for using keywords in a domain name while still making it memorable:
- Keep it short. Shorter names tend to be easier to type and remember. A rule of thumb is to aim for 6-14 characters.
- Ensure its readability. Your domain name should be in the proper order and not contain misspelt or complex words.
- Avoid using hyphens and numbers. Adding hyphens and numbers can make domain names inconvenient, lengthy, and confusing. For example, they may be uncertain whether to type tuliphotel2.com or tuliphoteltwo.com.
People may remember or type domain names wrong. Therefore, consider purchasing several domain names, then redirect them to your primary domain.
Examples of domain name variants are:
- Singular and plural. For example, hotel.com and hotels.com.
- TLDs. For example, amazon.shop and amazon.com.
You may also want to register descriptive names alongside your business name. For example, your primary domain name is tuliphotel.com. Then, purchase bestthailandhotel.com or affordablethaihotel.com and redirect them to tuliphotel.com.
This practice is helpful, especially if your business name hasn’t been established yet. People can find you easily when typing popular keywords, and you still maintain a brandable name.
Keywords in domain names add more relevancy, resulting in higher rankings and increased click-through rates. They can also boost traffic and potential leads. However, be careful when integrating them because too many keywords may seem spammy and are penalized by Google.
Follow these steps to make an effective keyword domain name:
- List name ideas and check their availability.
- Check your products and their specific features.
- Think about your customers.
- Ensure the name’s memorability.
- Purchase domain name variations.
Note that adding relevant queries on your domain name isn’t the only strategy to perform well on search engines. Combine this effort with other practices, like producing high-quality content and improving user experience.