(CTN News) – WhatsApp has upgraded its broadcasting feature Channels to allow voice updates, polls and even admins.
Channel owners now have the option of voice updating their followers, according to the company. As a podcaster, I am sure this would be a great way to increase engagement, especially for those who make podcasts.
In a recent report, WhatsApp said that it sent 7 billion voice messages a day to its 2 billion users.
A poll can also be posted on the channel by channel owners, so that their audiences can vote on the topics they are interested in. A user used to be able to interact with a post on a channel only by using an emoji reaction, and that was the only way that he or she could interact with it.
Aside from this, the company is also rolling out the ability to share Channel updates through WhatsApp Status – the chat app’s Stories feature – which will also be available soon.
Users of Instagram are also able to add posts from Channels to their Stories using a similar feature that Instagram offers.
There is no doubt that it is a nice way for Channel admins to inform people within their network about their channel in a simple way.
WhatsApp launched the Channels feature in June 2023, and later in September 2023 it was rolled out globally, starting with Singapore and Columbia. At the time, the app allowed only one admin per channel, so there was only one admin per channel.
However, the Meta-owned company will now allow up to 16 admins per channel as of now. There is an option on the channel description page called “Invite admins” that can be used by the owner to invite other people to be admins of the channel.
According to WhatsApp, the channel community has grown quickly and there are now more than 500 million people using it on a monthly basis.
It has been announced last month that Telegram will add channel discovery and customization features to its app, including the ability for users to post channel updates directly to their stories.