SEO for Service-based Businesses

If you run a service-based business, figuring out how to optimize your site is essential to your success. It is a known fact that the vast majority of services are chosen by means of online searches, and therefore you should be doing everything possible to ensure that you stay on top of SERPs.

In addition to going through these processes yourself, there are useful online tools that can help you. The Mellow Promo Company, for example, is a leading expert in SEO and can help you ensure that your site is fully optimized.

Now, let’s take a look at several concrete steps that you should take in order to ensure that your service-based company stays on top of the ranks in the search engines.

Make sure that your keywords are relevant and accurate

This might sound obvious, but it bears repeating. Keywords are not just words that appear commonly online because they are popular.

When you optimize your site for keywords and keyword phrases, you want to be sure that the ones you are using are relevant to your industry, as well as your particular services.

In addition to analyzing and optimizing your own keywords, it would be a good idea to look at those of your competitors.

If one or more of your competitors seems to have a more popular site than you, it could mean that they are using your industry keywords more effectively. It pays to look at these things regularly and make comparisons.

Create dedicated pages

Services are specific. People don’t look up plumbers simply because they want to browse the web casually for whatever services they might offer. People look for plumbers because they have specific, urgent needs that must be addressed immediately.

Therefore, it would be to your benefit to create distinct, dedicated pages for each of the services that you offer.

If you want to highlight your ability to fix clogged drains in 20 minutes flat, create a separate page for this category and optimize it.

That way, the individual page result will appear on the SERP, and People in need can go right to it.

As with optimization in general, you want to be sure that all aspects of any given page are optimized for these particular services: content, titles, URLs, etc.

Use map packs

If you’re running a local service-based business, you want yours to be the company that people go to when they look for particular services. And you want your name to stand out as being the one to choose in whatever regions where you have a presence.

Therefore, you should optimize for “map packs.” You can do this by first ensuring that your company information is accurate and consistent across map searches.

To really be effective, you should make sure that all of your social media include this information, as well (people find businesses through Instagram too, after all).

Once you’ve ensured that all of your geographical information is accurate and consistent across platforms, you should use structured data markup to more effectively target the search engines.

Structured data markup is a representation of your data in such a way that search engines can easily read and interpret it.

Get on top of review sites

In any given service industry, everyone in town is going to claim they are the best. Potential customers know this, and it is very common for people to use third-party review sites to clarify which business are really most effective.

You can do this in several ways. First, you should research as carefully as possible which review sites people in your area might be using.

If you find commentary that is particularly negative, you might be able to contact site owners to have it removed (or provide qualifying comments if sites allow for this).

If this is not possible, encourage your clients to provide as many positive reviews as possible. Experts suggest that 9 positive reviews can push a negative one off the first page of a SERP, thereby drastically reducing the possibility that people will see it.

You can even incentivize it by offering discounts, loyalty points, or free services. If you have 50 glowing reviews and only one negative one, people will likely have faith in your competence.

Keep monitoring your own site, and those of your competitors

As with all aspects of SEO, staying on top of the game means monitoring both your own, as well as your competitors’ pages on a regular basis.

In addition, new businesses could pop up at any given time that could give yours a run for your money, and you want to be aware of this, too.

Going through these processes on a regular basis, and using a professional tool if necessary, could continue making yours the go-to place for years to come.

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