(CTN News) – To eliminate third-party cookies from the Chrome browser by 2024, Google recently outlined its plans. To kickstart this mission, the company will soon commence testing a new privacy feature called “Tracking Protection.”
This feature aims to limit websites from accessing third-party cookies that track user activities across the internet.
The testing phase for Tracking Protection is set to commence on January 4, 2024.
However, it will not be available to all users as it is only being rolled out to 1% of Chrome users worldwide.
Google has expressed its intention to completely phase out third-party cookies for all users by the second half of 2024, specifically in Q3 2024.
However, the timeline may be subject to adjustments based on competition concerns raised by the UK’s Competition and Markets Authority.
Google has stated that membership in the fortunate 1% will be determined randomly. If you are selected, you will receive a notification the next time you open Chrome on your desktop or Android device.
Tracking Protection will also be automatically enabled, eliminating the need for you to manually enable it in your settings.
If a website cannot function properly without these cookies, users will have the option to temporarily re-enable cookies for that specific website.
To do this, users can navigate to the address bar and locate an eye icon on the right side. By clicking on this icon, a box will appear allowing you to toggle the feature on or off.
In a blog post from October, Google mentioned that websites relying on third-party cookies can request additional time to ensure their functionality. However, these Chrome websites will only be granted a limited amount of time to implement the necessary changes.