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Google Claims 60% Of The Internet Contains Duplicate Content

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Google Claims 60% Of The Internet Contains Duplicate Content

(CTN NEWS) – GOOGLE – And you believe your website has a duplicate content issue? 60% of the internet is duplicate, according to the company.

Gary Illyes shared this presentation on Search Central Live in Singapore.

The following is the slide from a tweet sent by event attendee Kenichi Suzuki:

What does it consider to be a duplicate? In other words, are there 100% precise content matches, HTML close matches, related subjects, etc.?

Nowadays, Google has many options for what it can rank for (aside from the 15% of queries), and this 60% figure demonstrates its many options.

Google Claims 60% Of The Internet Contains Duplicate Content

That implies creating something more original and practical than most online content.

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