(CTN News) – Thailand’s Prime Minister, Srettha Thavisin, has recently announced ambitious plans to extend the annual winter festival, traditionally celebrated in various regions of the country, into a nationwide celebration, aptly renaming it the “Thailand Winter Festivals.”
This decision comes from a strategic meeting involving key figures, including Tourism and Sports Minister Sudawan Wangsuphakijkosol, TAT Governor Thapanee Kiatphaibool, and Bangkok Governor Chadchart Sittipunt.
The focal point of their discussion was the highly anticipated “Colourful Bangkok Winter Festival” set to take place at the year’s end.
Key Figures Behind the Upcoming “Colourful Bangkok Winter Festival”
The “Colourful Bangkok Winter Festival” is a collaborative initiative led by the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration (BMA), and the Culture Ministry. The core objective is to leverage soft power and elevate this festival to international standards.
The festival is poised to represent creative tourism, which holds the promise of boosting tourism, aligning perfectly with the high travel season from October to December.
During this period, the festival will showcase winter in Bangkok, offering insights into the city’s unique lifestyle and identity through creative tourism.
Boosting Tourism with Soft Power: The Government’s Vision
The government is determined to launch a minimum of 11 activities related to soft power to enhance the festival’s appeal. More detailed information regarding these initiatives is expected to be revealed in the coming months.
As the festival unfolds, it will serve as a remarkable platform for promoting Thai culture and attracting international visitors, thus contributing to the growth of the country’s tourism industry.
Creative Tourism and the Winter Festival’s Impact
The Thailand Winter Festivals will be a haven for creative tourism, designed to captivate and engage tourists in the rich culture and heritage of Thailand.
This approach aims to celebrate not only the country’s winter season but also its diverse lifestyle and identity, all while offering unique and engaging experiences for visitors.
The Five Main Events of Thailand Winter Festivals
The Thailand Winter Festivals encompass five main events: The 2023 Loi Krathong Festival, Vijit Chao Phraya 2023, Amazing Thailand Passport Privileges, Amazing Thailand Marathon Bangkok 2023, and Amazing Thailand Countdown 2024. Each event is carefully curated to showcase different facets of Thai culture, art, and entertainment.
Bangkok’s Vibrant Lifestyle and Identity on Display
Thapanee Kiatphaibool, Governor of TAT, emphasized the objective of these events – to spotlight the vibrant lifestyle and unique identity of the city of Bangkok. City Hall is dedicated to promoting Bangkok as a cultural and creative city, and the winter festival, with its arts, performances, and the New Year Countdown on Rattanakosin Island, is set to be a testament to this identity.
Collaborative Efforts for a Resounding Winter Festival Success
Chadchart Sittipunt, Bangkok Governor, revealed that City Hall has actively collaborated with multiple sectors to ensure the success of the winter festival. The city is committed to making the festival a resounding success, promising to infuse vibrancy and excitement into the capital during winter.
In summary, transforming the Winter Festival into the Thailand Winter Festivals is not just a name change; it represents an ambitious move to showcase the country’s culture, attract tourists, and elevate Thailand’s global position. With a focus on creative tourism, this initiative promises to offer a delightful, immersive experience for all who attend.