(CTN News) – Touch, the Black Breast Cancer Alliance, has formed a strategic partnership with the Bexa Equity Alliance to enhance the early detection of breast cancer among Black women.
This collaboration was officially announced during the 2023 San Antonio Breast Cancer Symposium. The primary objective of this joint effort is to offer educational resources and early detection opportunities to millions of Black women in the United States, including those who are considered high-risk but fall below the traditional screening recommendations.
To achieve this goal, the organizations will collaborate with community organizations in major metropolitan areas nationwide.
They aim to expand the accessibility of the Bexa Breast Exam, a radiation-free breast imaging device specifically designed for Black women.
Through this partnership, Touch and the Bexa Equity Alliance aspire to significantly improve breast cancer detection rates within the Black community.
The “For the Love of My Gurls” campaign, led by the organizations, aims to introduce Bexa’s breast cancer screening technology to the Black community within the alliance.
Specifically targeting young Black women aged 18 to 35, the campaign will host events that provide onsite Bexa screening opportunities.
Through this work, the initiative will lay the groundwork for its research endeavors, emphasizing the significance and effectiveness of alternative screening methods for Black women. This shared objective was highlighted in a joint statement by the two organizations.