Let’s be real: travel marketing has gotten a little too… polished. Between the curated Instagram grids, perfect beach shots, and that one influencer who somehow looks good after a 15-hour flight, it’s easy to forget that for most of us, travelling isn’t that glamorous.
Especially when it’s your first time. That’s the bold—and refreshingly honest—angle Jetpac is taking with its latest campaign: “Travel Virgins Wanted.”
Yes, you read that right. The travel eSIM company is ditching the airbrushed fantasy and embracing the messy, unpredictable, hilarious reality of being a first-time traveller. Why? Because your first time doing anything, especially something as life-changing as leaving your home country, sticks with you forever. The anxiety. The awe. The unexpected mishaps. Jetpac wants to celebrate all of it.
In a campaign that’s already making waves for its daring title and premise, Jetpac isn’t just selling a travel eSIM. They’re offering a movement—an open invitation to every “travel virgin” out there to ditch the excuses, grab a passport, and just go.
And yes, they’ll give you the tools to do it smartly, safely, and stylishly. Because of your first trip abroad? It should be unforgettable, for the right reasons.
This isn’t just about being bold for boldness’s sake. Jetpac is calling out a truth we often ignore: there’s a huge group of people who have never travelled internationally. And in 2025, that’s changing—fast. With their “pop your travel cherry” campaign, Jetpac is reminding the world that travel isn’t about perfection. It’s about the pure, unfiltered joy of discovering the world for the first time.
“Travel Virgins Wanted”—A Global Call for First-Timers
Jetpac’s new campaign, “Travel Virgins Wanted,” is exactly what it sounds like—a casting call for people who’ve never left their home country. But it’s not just a marketing stunt. It’s a full-blown global initiative designed to document the raw and real experiences of first-time travellers as they take that massive leap into the unknown.
What’s on offer? Selected participants will star in a brand-new docu-series—The Travel Virgin Show—following their first-ever international adventures. Armed with nothing but a passport, a Jetpac eSIM, and nerves of steel, they’ll explore the world on their terms. The winners will be announced on June 4, and the series will premiere on June 30, hosted by none other than Benaiah from Love Is Blind. Talk about a plot twist.
But don’t think this is just for laughs or content. The goal is much bigger. Jetpac is trying to democratize travel by showing that everyone deserves to explore, no matter where they come from or how much experience they have. And let’s face it: seeing someone navigate their first airport, learn how to order street food in a new language, or realize their hostel doesn’t have hot water? That’s the kind of authenticity you can’t script.
This campaign is open globally, and applying is as easy as tagging Jetpac on social media and explaining why you deserve to be one of the chosen travel virgins. It’s gutsy. It’s heartwarming. It’s real. And in a world obsessed with filters and flexes, that kind of authenticity is exactly what travel and content need right now.
From Cherry Pop to Cultural Shock: Embracing the Messiness of First-Time Travel
Remember your first trip abroad? The mini panic attack at immigration? That stomach-drop moment when you realized you read the train schedule wrong? The wild joy of eating something you couldn’t even pronounce? Yeah. That chaos? That confusion? That magic? That’s exactly what Jetpac is spotlighting.
This campaign isn’t just cheeky; it’s cathartic. Jetpac is intentionally leaning into the unpredictability of first-time travel. Missed connections, hostel mishaps, weird food experiences—it’s all fair game. Because that’s what makes your first trip abroad unforgettable. It’s not the perfect itinerary. It’s the stories you didn’t plan for.
And Jetpac isn’t just highlighting these moments for entertainment—they’re preparing travellers for them. By offering seamless eSIM connectivity in over 200 destinations, voice calls without Wi-Fi, and perks like SmartDelay (complimentary airport lounge access when your flight is delayed), Jetpac ensures that even the messiest travel moments are manageable.
This mix of playful campaign messaging and serious travel support is what sets Jetpac apart. They’re not selling wanderlust—they’re helping people live it, in all its unpredictable glory. Because no one forgets their first culture shock, or the first time they successfully navigated a foreign subway system. Jetpac wants that experience to be wild—but not overwhelming.
By focusing on the raw emotion and hilarious hiccups of first-time travel, Jetpac reminds us all that it’s okay not to have it all figured out. That’s kind of the point. And with Jetpac in your pocket, you’ve got a safety net—so you can jump headfirst into the unknown.
Who Are the Travel Virgins—and Why Now?
Jetpac didn’t invent the concept of first-time travellers. But they’re putting them in the spotlight at the perfect moment. Why now? Because for all the global glamour and influencer content, there’s still a huge number of people, especially in the West, who’ve never left their country.
According to recent data, 21% of Europeans and 23% of Americans have never travelled abroad. That’s nearly a quarter of the population in some of the most connected countries on Earth. Why? Sometimes it’s money. Sometimes it’s fear. Often, it’s simply that no one showed them how.
Jetpac is stepping into that gap. They’re not just offering a travel product. They’re offering permission. Permission to dream. To stumble. To explore without knowing exactly what you’re doing. And by highlighting real people in their first-time experiences, they’re sending a powerful message: you don’t have to be a seasoned traveller to start travelling.
Whether it’s a 19-year-old student from Iowa or a 38-year-old teacher from Manchester who’s finally decided to take that first trip, Jetpac wants to equip them all with the same tools the pros use. That means global coverage, fast data, and smart travel perks that make a difference.
This isn’t about targeting influencers. It’s about spotlighting the everyday person who’s finally ready to say, “I’ve never done this before—but I’m doing it now.” And Jetpac is here to make sure they don’t do it alone.
The Surprising Stats on First-Time Travellers in the West
We often think of the West as a hub for frequent flyers and global nomads. But the reality paints a different picture. As of 2025, nearly a quarter of Americans and Europeans have never travelled internationally. That’s tens of millions of people who’ve never had to convert currency, navigate foreign transport, or experience cultural immersion firsthand.
Why does that matter? These “travel virgins” represent the next frontier in global tourism. And Jetpac’s campaign is the first major initiative to recognize—and celebrate—that. The pandemic era, followed by economic pressures, paused many travel dreams. But now? The floodgates are opening.
With travel interest surging, especially among Gen Z and Millennials, Jetpac’s timing couldn’t be better. These are digitally native generations craving experience over possessions. But they also crave reassurance. And that’s where Jetpac shines.
From user-friendly eSIM tech to emergency support and flight delay perks, Jetpac is creating an environment where first-time travellers feel empowered, not overwhelmed. They’re not just giving people a way to connect—they’re giving them confidence to explore the world, one country at a time.
How to Be a Part of Jetpac’s Travel Revolution
So, ready to lose your travel V-card? Jetpac’s making it easier—and way more fun—than ever. If you’ve never stepped foot outside your country, now’s your shot. The “Travel Virgins Wanted” campaign is currently open worldwide, and all you need to do is share your story.
Tell Jetpac why you’re ready for your first international adventure, tag your travel crew, and include Jetpac’s social handles. Submissions are pouring in through Jetpac’s digital platforms, with on-ground activations popping up in London and Los Angeles for those ready to bring the energy in person.
Winners will be revealed on June 4, and they won’t just win a trip—they’ll become the stars of “The Travel Virgin Show,” premiering June 30. And get this—it’ll be hosted by Benaiah from Love Is Blind, so expect drama, laughter, and plenty of viral moments. It’s your chance to be part of something that’s not just entertaining—it’s inspiring. Jetpac wants the world to see what real, unfiltered travel looks like, and your first trip could spark someone else’s decision to take their own.
Your First Trip Starts Here—with Jetpac
In a world where travel often feels like a filtered performance, Jetpac is throwing open the doors to raw, real adventure. Their cheeky campaign isn’t just for laughs—it’s a rallying cry for anyone who’s dreamed of seeing the world but didn’t know where to start.
Whether you’re a curious college grad, a hesitant late bloomer, or just someone craving a new perspective, this is your sign. Jetpac is more than a travel eSIM provider—they’re your first passport stamp, your safety net in a sketchy Wi-Fi zone, your lounge access when flights go haywire, and your confidence booster when stepping into the unknown.
This summer, don’t just watch others travel—be the story. Pack your curiosity, charge your phone, and let Jetpac handle the rest. Because your first time only happens once, and with Jetpac, it’ll be everything you didn’t know you needed.
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