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For search, Amazon’s Building An AI-Powered conversational experience



For search, Amazon's Building An AI-Powered conversational experience

(CTN News) – Amazon is looking like it will join the chatbot fray as well.

A job posting by Amazon has been spotted by Bloomberg that describes how it plans to reimagine Amazon Search by offering a new “interactive conversational experience” in which users will be able to find answers to product questions, perform product comparisons, receive personalized product suggestions, and so much more, according to a job posting for a machine learning engineer.

A cached listing of another job can be found here if you are interested.

This change in search is being marketed by Amazon as one of the most important changes in the history of search.

“As the Mosaic browser did three decades ago, this will be a one-of-a-generation transformation for Search, much like how the Internet was made easier to use by the Mosaic browser three decades ago,” Amazon wrote in a blog post.

I would like to say that if you missed the 90s – the WWW, Mosaic and the founding of and Google — you do not want to miss out on this opportunity.”

And we might be seeing the changes sooner rather than later, with Amazon aiming to “deliver this vision to our customers right away.”

There is no doubt that appears to be racing here, which is understandable. The use of a chatbot can be a very useful starting point when you are looking to buy something with certain parameters.

In fact, just last week, Google revealed that with its new AI-powered Search Generative Experience, buyers can create their own buying guides based on the searches they conduct.

Clearly, Amazon doesn’t want to lose any ground in the world of shopping, so it’s not surprising that the company wants to introduce its own chatbot as soon as possible.

Despite this, it’s still unclear when this new experience might actually be released, or what it might look like when it is released.

As for what Amazon spokesperson Keri Bertolino could tell us about the chatbot, she only offered the following information: “We are significantly investing in generative AI across all of our businesses.” And given the general state of AI chatbots right now, I’m not confident the chatbot will be very good at all.

ChatGPT generally beat Microsoft’s Bing and Google’s Bard in the comparison we conducted in March.

There would seem to be a very high probability that conversational shopping will come to in the not-too-distant future, so you might as well get prepared for your Amazon search experience to get even more cluttered in the near future.

Hopefully, Amazon will make this new experience optional, just as Google does with its own AI-based generative search experience.

How do I turn on Amazon smile?

Turn on AmazonSmile in the Shopping app

Download or update to the latest version of the Shopping app for iOS or Android 3. Open the app and find “Settings” in the main menu (☰) 4. Tap on “” and follow the on-screen instructions to turn on AmazonSmile in the app.


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