If you’re looking for the best and most worthwhile way to market your business, look no further than the humble custom pen. Pens are an affordable and extremely practical tool.
People collect them. They’re used daily. And they tend to travel around. Plus, you can use them for some inexpensive advertising by placing your logo/business name on them for all to see.
Having a constant reminder of your brand floating around the world at large is never really a bad thing.
With a well-planned and expertly executive marketing plan revolving around pens. In this article, we’ll teach you how to run a successful marketing campaign with custom pens today.
Plan A Budget and Timeline
The first step of any successful project—especially marketing campaigns—starts with planning and budgeting.
You must determine the amount of money you’re willing to spend on a campaign. You also should define parameters for its length.
How long do you want it to run? What are your benchmarks for success? How much will it cost to purchase, design, and print your logo on your pens?
These are all vital questions that must be answered before you can start budgeting. Budgeting is where things become more involved.
You must determine the expenses associated with purchasing your items as well as distributing them. Try to set realistic goals and a timeline for your campaign.
Think about when you want the pins to be ready, what you’ll need to distribute them, and how you’re going to measure their success.
By starting with the solid foundation of a good plan and a decent budget, you can set your marketing plan up for success right from the start.
Develop A Design
Your marketing plan won’t go anywhere without a well-designed and eye-catching pen. Pens come in a lot of different varieties. Use that to your advantage. Put your logo on them.
People like to use pens in public places, so the placement of your logo is an important factor (especially for increasing brand awareness). Choose a variety of different colors.
Offer engraved pens with custom marketing messages. Add a tagline. Create a visually appealing design. Make sure the text is legible and looks good.
You can develop designs in house or outsource it to a designer. There are plenty of resources available to help you develop a quality design that will catch a customer’s attention.
Ultimately, locking in the right design for your pens is critical to helping your marketing campaign succeed.
Brainstorm Creative Ideas For Distributing Your Pens
Once you’ve passed the planning stages and design of the best custom logo business pens, it’s time to release them into the world.
Get together with your team and start brainstorming creative ideas to distribute your pets. The goal was to get them in front of as many eyes as possible.
Consider distributing your pens at trade shows. Trade shows are a great place for people to get as much swag as possible as they network with other people in the industry.
Pens make an awesome gift and don’t cost much to manufacture. You can also distribute them at conferences, in front of your store, at your store, in your lobby, and in many other places.
Some businesses like to send them out as gifts through the mail. You can partner with other organizations and distribute your pens that way.
Give them away at a local coffee shop in exchange for a discount or offer them to banks as a way to increase foot traffic for your business.
By doing this, you help build engagement and community among your customers. When people associate such positive traits with your company, they’ll be more likely to become customers and keep coming back for a long time.
Measure The Results of Your Campaign
After starting a campaign, you need to understand how effective it is. You can do this by measuring its results. Start by setting specific goals for your campaign.
Whether it’s how many leads you generate, the number of sales you get, or sign ups for your customer loyalty program, defining your metrics at this stage is crucial.
Use tracking tools and collect customer feedback to determine the campaign’s success.
Collecting feedback is useful to gain valuable insights into the success of your marketing campaign, so don’t forget to consider this as you develop your pen-based marketing plan.
Refine and Repeat
There’s only one final step in running the marketing campaign, but it’s an important one: refining it and making adjustments.
By using insights cleaned from your marketing measurements, you can adjust your budget or tweak a design. You can also change your distribution strategy.
The idea is to keep your brand at the top of mind to keep your customers engaged. Refining a campaign is a big part of that and can help you develop the best methods for ensuring your marketing plans work well.
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