Humanizing Brands: Conversational Marketing is the Future for 2022

Conversational Marketing: As technology develops and the usage of machine learning rises, the urge to shift from a traditional day-to-day job into a more automatic process can be appealing. You must agree that, even though such automation can disrupt today’s employment, you can see the effectiveness of this technology on your business.

While it looks great for the businesses’ side, it’s not always the same on the user’s end. Automation like chatbots and the use of Artificial Intelligence can shorten the process, yes, but it lacks what you call human touch on it.

You may be wondering what can be wrong with a quick, seamless workstream compared to those with human-handled jobs. It’s not unknown that human errors are one of the greatest, if not common reoccurring mistakes that happen at jobs, which can be pretty damaging if these errors are frequent.

However, not everything can be automated that making it robot-sounded, especially when applied in a field where the human touch is strictly needed. That’s what happens in conversational marketing.

What is Conversational Marketing?

Conversational marketing is the process of making your marketing strategy more human-like by implementing the use of chatbots, artificial intelligence, and other technologies.

Conversational marketing allows you to create a more personal relationship with your potential customers. For example, if a customer wants to make a purchase from you, instead of sending them a form where they have to fill out their information again before they can get the product they want, you can simply send them a link that will redirect them to the page where they can watch blockchain videos about your products and easily complete the purchase.

It’s not a new concept by any means. The use of chatbots started to rise in the late 90s after Microsoft released its first chatbot called “Clippy” for their Office Assistant software. It was developed to help users navigate the tasks easier and faster, but it turned out to be a failure due to its annoying prompts and reminders.

Since then, chatbots have been innovated, and people can now enjoy using them without being annoyed at all. There are even businesses that have been using these bots as an alternate means of communication with their clients, providing them with a more personalized service than before.

The Benefits of Conversational Marketing

What makes this type of marketing different from other marketing strategies?

Conversational marketing is not just about using bots or AI technology in your business. It’s also about creating better and more effective communication between you and your customers through different channels, such as social media platforms like Facebook Messenger or WhatsApp, or even on your website via live chats or emails.

Moreover, marketing is much easier to implement than conventional marketing strategies such as email marketing or social media campaigns. You don’t need any special skills in order for you to start using conversational marketing. All you need is an online business presence where your potential customers are likely to visit and engage with you through live chat software.

With marketing, there’s no need for you anymore to manually reply back when someone sends an email inquiry or message on social media regarding your products or services – all of this will be handled by your automated system, which is powered by artificial intelligence (AI).

A few tips to start conversational marketing are that you must have a good social media presence that your potential customers can easily identify. You can use your website that represents your brand using the same tone of voice that you use in your social media accounts. Lastly, you must have live chat software installed on your website or a business phone number easily available, in case your prospects have general queries.

Wrapping Up

Conversational marketing aims to create a conversation between the marketer and their customers. This is done by companies giving as much information as possible to their customers through different forms of channels such as email, social media platforms, and even text messaging.

With conversational marketing, you can give your customers ease when it comes to getting in touch with the company’s representatives. It also allows them to provide feedback on the products or services you offer.

Furthermore, this form of marketing enables companies to build a relationship with their clients since it provides them with more opportunities for interaction with them. It helps build trust between both parties since there will be an assurance from one side that customers will not be ignored or left out from any updates regarding their orders or services.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email/Gravatar: andre@breadnbeyond.com

LinkedIn: Andre Oentoro