(CTN News) – After conducting “extensive research,” Twitch launched its updated Privacy Center to educate users about how their personal data is collected and used.
In its Privacy Center, Twitch aims to provide shoppers with “clear, actionable information” about their privacy rights. Transparency and usability were ensured.
Leon told TechCrunch that community feedback was a big part of his development process. Our explainers address questions users raised about tracking privacy preferences, how user data is used across, and what personal data is.
The company reports that in 2022, more than 70% of viewers were between 18 and 34 years old. It may not be a concern for their users even if they are avid gamers.
Twitch found that many creators and viewers remembered making privacy selections but could not recall what they picked. Furthermore, they didn’t know what “personal data” meant on Twitch. Twitch said users had no idea how their data was being used.
Unless privacy information is understandable, it’s not really useful. “Regardless of intent,” Twitch said in the press release. “If information isn’t easily accessible and clear, it’s much less valuable.” “This wasn’t meant to create more work for our community, or to create an overly complicated website under the name of transparency.”
Regulation of social media platforms is a complex process, and sites like have to follow multiple laws imposed by local and federal governments. The EU’s General Data Protection Regulation requires websites to get user consent before collecting and using personal data. The pop-ups on most sites do not explain what users are consenting to when they opt in or out.
Twitch’s Privacy Center features information on how users’ data is handled, and it says it distinguishes between “general, good-to-know definitions” that apply across the broader social media landscape, and “in-depth” information about Twitch users. A Privacy Center allows users to control how their data is collected, used, and accessed, and explains how to opt-out. Ad tracking on mobile devices, for example, means saying no to ads being served to you.
Furthermore, Twitch’s Privacy Center establishes “Privacy Principles,” which the company stated are intended to “ground and guide” its ongoing privacy efforts. Additionally, Twitch vows to “design with privacy in mind” by building products that minimize the collection of personal information, secure data, and allow users to delete their existing profiles.
The Twitch community should be able to trust that we respect their privacy rights and provide them with the information they need to make informed decisions about their experience.”
Twitch’s Privacy Center alone isn’t enough to ensure users’ privacy. However, educating its young, perhaps naive, audience about their privacy rights is a good first step.