(CTN News) – In Australia, Snapchat has begun testing a premium subscription package without advertisements.
The new Snapchat+ subscription lets users use the app without being interrupted by Story or Lens adverts for $US10.50 a month. Users may still see sponsored locations or My AI responses, the app warns.
Why it matters to us. If ad-free subscriptions become more popular, Ad reach may be significantly impacted, which might have an effect on campaign performance and advertiser ROI.
Still, given how much money Snapchat makes from ads, it seems unlikely that the company would knowingly permit any harm to its advertising ecosystem.
Here’s a breakdown of the different subscriptions currently available in Australia. It’s important to mention that ad-free plans are not widely accessible at the moment:
1. Monthly plan: For just $US3.91 per month, users can enjoy a version of Snapchat that includes all ad formats. This adds up to $US46.97 per year.
2. Annual plan: By opting for a 12-month subscription, users only pay $US2.73 per month for a version of that serves all ad formats. This amounts to $US32.67 per year.
3. Ad-free monthly plan: For $US10.50 per month, users can enjoy a mostly ad-free experience on.
Subscriptions to Snapchat+ can be canceled at any moment via the app store.
exclusively for the Australian market. Australia is the only country where the ad-free Snapchat+ subscription option is presently being tested. Because the network depends on US ad income, it’s unclear if the new tier will be made available to US users.
first examination. Jonah Manzano, a social media expert, made the initial observation about the new Snapchat+ tier. He gave his Instagram followers a screenshot of the new product: