BANGKOK– Rabbit Life Insurance Public Company Limited, also known as Rabbit Life, a subsidiary of BTS Group Holdings Public Company Limited, continues to develop life insurance solutions that address the growing longevity trend as consumers place greater emphasis on future planning and providing financial security for their families.
Most recently, the company launched its new life insurance product, “Senior 99/9,” under the concept “Age with Confidence, Pay with Ease, Leave a Legacy for Your Loved Ones.” The product’s key highlight is its short premium payment period of only nine years while providing life coverage up to age 99.
It offers life protection of up to 110% of the sum assured, along with a maturity benefit of 100%. In addition, customers can apply easily without a medical examination or health questionnaire. The product is designed as an alternative for individuals seeking to build financial security, plan wealth transfer, and provide peace of mind for future generations.
Thailand’s Aging Society
Mr. Korn Chinsawananon, Managing Director of Rabbit Life Insurance, said, “Thailand is rapidly transitioning into a longevity society. According to projections by the Stock Exchange of Thailand (SET), the proportion of the population aged 60 and above is expected to exceed 20% by 2028.
This reflects a significant shift in Thailand’s demographic structure and lifestyle patterns. As people live longer, future planning and preparation for long-term expenses have become increasingly important, particularly amid rising living costs and healthcare expenditures.
Consumers today are not only focused on securing their own financial future but are also placing greater importance on caring for their loved ones and reducing financial burdens for their families. This presents a key opportunity for the life insurance industry to play a meaningful role in providing protection, financial security, and peace of mind for Thai families.
In response to this trend, Rabbit Life Insurance remains committed to developing products and solutions that support consumers’ life goals at every stage. We believe that effective financial planning is not only about creating personal financial security but also about reducing burdens and passing on peace of mind to those we care about.
Legacy Planning for Families
Therefore, we focus on designing products that help consumers prepare for the future in ways that align with evolving lifestyles and changing life circumstances. Our latest product, ‘Senior 99/9,’ launched under the concept ‘Age with Confidence, Pay with Ease, Leave a Legacy for Your Loved Ones,’ offers another option for individuals looking to plan wealth transfer, create financial protection for their families, and provide long-term peace of mind for future generations.
The Senior 99/9 life insurance plan was developed to meet the needs of modern consumers seeking long-term financial stability and effective legacy planning for their families. Under the concept “Age with Confidence, Pay with Ease, Leave a Legacy for Your Loved Ones,” the plan features a short premium payment term of only nine years while providing coverage up to age 99, enabling policyholders to manage long-term financial commitments more effectively in an aging society.
The plan offers life coverage of up to 110% of the sum assured, or up to THB 550,000, as well as a maturity benefit of 100%, helping policyholders establish a structured financial legacy and transfer wealth to future generations. It is also designed for easy access, requiring neither a medical examination nor health-related questions, thereby reducing barriers to obtaining protection and making future planning more convenient. The product is suitable for working-age individuals, seniors, and anyone seeking to prepare confidently for a longer life expectancy.
“We believe that quality life planning should be accessible to everyone. Rabbit Life Insurance remains committed to developing products that align with social changes and the evolving needs of consumers at every stage of life, helping people prepare for the future with confidence and enjoy a better quality of life in the long run,” Mr. Korn concluded.
For more information, updates, and promotions, please visit the Rabbit Life website at www.rabbitlife.co.th
About Rabbit Life Insurance Public Company Limited
Rabbit Life is an insurance company under the BTS group, which aspires to be a life insurance company that ‘Think differently to improve your life with a life insurance that hedges your bets and provides simplified solutions.’ We aim to emerge as a leading life insurance company in Thailand, understanding the unique requirements and lifestyles of each customer.
We strive to become a company that is straightforward, uncomplicated, and facilitates easy access to life insurance. Rabbit Life is dedicated to adopting a customer-centric approach, crafting products and services that cater to various insurance purchasing methods, and is committed to supporting you in ‘level up life.’
