CHIANG RAI – For over 50 years, Chiang Rai Beach has been a beloved local landmark. Locals and tourists alike fondly call this popular spot “Little Pattaya.” Now, this historic riverside area in Rob Wiang is about to become a memory.
The Rob Wiang Subdistrict Administrative Organization (SAO) heavily manages this famous beach area. They recently sent official letters to all local business owners and traditional vendors. The letters clearly stated that the SAO will not renew their commercial lease agreements.
Key Takeaways:
- Historic Closure: Chiang Rai Beach will close after 50 years to make way for a 187-million-baht city development project.
- Vendor Deadlines: Business owners must completely vacate the popular riverside area by October 7, 2026.
- Future Plans: The new development will feature strong flood walls, public parks, and modern commercial zones for vendors.
Why is Little Pattaya Closing Down?
The Department of Public Works and Town & Country Planning is stepping in. They plan to launch an extensive urban development project across the entire city. This massive overhaul includes villages in the Rob Wiang subdistrict and surrounding residential neighborhoods.
Chiang Rai Beach is currently marked as a high-priority zone for this first phase. Therefore, local authorities decided on September 16 to end all commercial leases permanently. The existing lease contracts will officially expire for the upcoming 2027 fiscal year.
Vendors must carefully remove all their property and leave by October 7, 2026. If they fail to meet this strict deadline, the SAO will forcibly remove their belongings. The government will charge the business owners for all legal and moving costs.
This sudden change has caused extreme distress among the local community shop owners. Many are deeply worried about their future income and their current living situations. Ms. Chaweewan Srichot, 55, proudly serves as the president of the local vendor club.
She explained that her family has worked at the beach for multiple generations. In fact, she started working there when she was just 12 years old. Now, at 55, she feels completely shocked and unprepared for this fast eviction.
“We always knew the contracts would eventually end,” Chaweewan stated during a recent interview. “But we never expected the actual deadline to arrive this fast.” Vendors now have just over two months to pack up their entire lives.

Recovering from Floods and Pandemic Debt
Moving is clearly not a simple task for these longtime beach community residents. Many vendors have successfully built their lives around this riverside area for decades. Their children attend local schools, and safely moving requires significant time and money.
Furthermore, the local retail vendors have faced severe hardships over the past few years. The COVID-19 pandemic destroyed their income, and recent massive floods ruined their shops. Many owners had to borrow heavily just to rebuild and stay in business.
On top of that, a false rumor about dangerous arsenic in the water scared away customers. Most vendors have not recovered their investments or paid off their heavy debts. Consequently, being forced out now feels like a final, devastating blow to their daily livelihoods.
Chaweewan deeply hopes the local government will show some sympathy to the struggling business owners. She is directly asking for a deadline extension to give them more time to relocate. She also suggested waiving the final rent payments to help them save essential money.
Mr. Wanchana Thaokaenchan, the Mayor of Rob Wiang SAO, offered a different perspective entirely. He claimed the government has been warning vendors about this specific project for over two years. He noted that most of the local community fully understands and accepts the situation.
According to the mayor, only 8 out of the remaining 20 vendors are currently resisting. He explained that this massive 187-million-baht project actually started planning back in 2023. It is a major joint effort with the Chiang Rai City Municipality to dramatically improve local tourism.

Looking Forward to a Modern Riverfront
The three-year development plan will drastically change the riverfront’s overall appearance and daily function. The government will build strong retaining walls to prevent future river flooding effectively. They will also add beautiful public parks, modern sports fields, and spacious public parking lots.
Mayor Wanchana firmly confirmed that the project already received its necessary federal funding allocations. Therefore, the city must reclaim the land immediately to start heavy construction on time. They are not breaking contracts early; they are simply letting them expire this coming September.
Once finally finished, the brand-new area will include modern buildings for selling local goods. The SAO proudly promises to give priority leasing rights to the original local vendors. However, officials cannot provide temporary selling spaces right now, advising vendors to find temporary work elsewhere.
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