CHIANG RAI – On August 26, 2026, the Chiang Rai Provincial Tourism and Sports Office took a major step forward to improve local travel. They launched a new hands-on workshop to train local storytellers and guides. This special event focuses heavily on community-based wellness tourism. It is a key part of the larger, ambitious Chiang Rai Wellness City project. The workshop runs from August 26 to 28 at the beautiful Luksawan Resort in the Mueang District.
Sert Chaiyananta, the head of the provincial tourism office, proudly opened the highly anticipated event. He was joined by Chotsiri Darayan, who leads the local mass media and public relations association. Many local students, small business owners, and interested citizens also attended the morning opening ceremony. They all share a common goal of making their beloved hometown a top spot for health and relaxation.
Key Takeaways
- Skill Building: Local guides are learning how to share their community’s unique health and wellness stories.
- Field Experience: Trainees will visit Pong Phrabat Hot Spring and Mae Fah Luang University Wellness Center.
- Future Growth: The training supports the long-term goal of making the province a world-class wellness destination.
Highlighting Nature and Culture
During his opening speech, Sert Chaiyananta noted the region has many amazing natural and cultural assets. The province offers beautiful nature, rich local culture, traditional foods, and native healing herbs. These unique local features are perfect tools for building strong, sustainable wellness tourism. He carefully explained that skilled local guides are very important to achieving this long-term success.
Good storytellers can easily turn a simple trip into a memorable and meaningful experience for visitors. This training workshop helps participants find and use their local tourism assets effectively. They learn how to craft interesting stories and design activities that promote better health. The well-rounded classes mix classroom theory with practical, hands-on learning from real community spaces.
Hands-On Learning in Real Places
To gain real-world experience, participants will visit two special locations during the three-day workshop. First, they will explore the Pong Phrabat Hot Spring to see nature’s healing power in action. Here, they will learn how to use natural resources to create relaxing and healthy tourist activities. This approach helps visitors deeply connect with nature while improving their physical health.
Next, the excited group will visit the Wellness Center at Mae Fah Luang University. This modern educational facility teaches proven methods for caring for both the body and the mind. Trainees will practice gentle movement activities, body balancing routines, and sound therapy techniques. They can then use these brand new skills to design interactive wellness programs for their own local communities.
By the end of the event, organizers strongly hope to build a powerful network of skilled local guides. These newly trained storytellers will use local nature and deep wisdom to create valuable trips for visitors. This important effort will bring direct financial benefits and pride back to local neighborhoods. Ultimately, it will help the entire region grow into a sustainable and highly popular wellness city.
