(CTN News) – As part of the company’s international push, Alibaba plans to expand one of its key China e-commerce sites into Europe, the company’s president announced ona significant step forward in Alibaba’s international expansion.
This announcement comes just over two months after Alibaba, the largest e-commerce firm in the world, announced that it would split its business into six units, a move that was designed to allow each unit to have more autonomy and to make decisions faster.
It has been announced that Alibaba is bringing one of its Chinese e-commerce services, Tmall, to the European market, according to Alibaba president Michael Evans.
During the Viva Tech conference in Paris, Evans said, “I expect that you will see something called Tmall, which we have in China, become Tmall in Europe so that we can serve local brands and local consumers in their local markets.”
The company is currently engaged in a pilot project in Spain, which will be expanded to other European countries in the future.
Tmall is an Alibaba site and app that is mainly focused on selling foreign brands to Chinese consumers and that is a big part of its focus in China.
This is a significant change in strategy for in its international e-commerce operations as a result of the launch of Tmall in Europe.
Despite Alibaba’s ongoing international push in online retail, the company has focused on a site called AliExpress in Europe as the main platform for its international expansion.
AliExpress, on the other hand, has goods being shipped from China to Europe via AliExpress. Despite the fact that products may be cheaper than competing products, shipping times are often long.
In Evans’ view, Tmall in Europe would focus on selling local brands to local shoppers, rather than featuring a global range of brands. I am not sure if this will be merged with AliExpress in any way or if it will remain separate.
Taobao Tmall Commerce Group, one of Alibaba’s six independent businesses, is focused on its two main e-commerce products in China, and it is one of Alibaba’s six independent businesses.
Aside from that, Alibaba also has a Global Digital Commerce unit that focuses on the company’s global e-commerce expansion.
As a company that has an international component, Europe is a top priority for everything we do. Obviously, what Evans is talking about is the international commerce business, the cloud business, the logistics business in particular, when he describes the international commerce business.