(CTN News) – Shortly, Meta Platforms (META.O) plans to incorporate invisible watermarking into its text-to-image generation product, imagine, along with the AI chatbot.
This move is aimed at enhancing transparency, according to the Facebook-parent company’s announcement on Wednesday.
Back in late September, the social media firm introduced various products infused with artificial intelligence (AI) for consumers.
These offerings included chatbots capable of generating photo-realistic images and smart glasses designed to provide answers to user queries.
In a recent blog post, expressed its intention to implement invisible watermarking across many of its products featuring AI-generated images.
The company emphasized that this technology is resilient against common image manipulations such as cropping and screenshots, among others.
Firms are capitalizing on the success of ChatGPT, the chatbot developed by OpenAI and backed by Microsoft, by harnessing the capabilities of large language models to create AI-powered products.
These products aim to attract new investors, foster innovation, retain existing customers, and engage with new ones.
A subsidiary of Meta has developed a custom model based on the powerful Llama 2 large language model. This model was publicly released for commercial use in July.
Meta AI is currently conducting tests on over 20 different approaches to enhance user experiences across various social media platforms, such as Instagram and WhatsApp.
Headquartered in Menlo Park, California, Meta is expanding the availability of its AI technology beyond chat applications. It is now accessible in the United States, and the company is also exploring ways to enhance search capabilities across its diverse range of products.