CHIANG RAI – A peaceful afternoon at a local market turned into complete chaos when a pickup truck plowed into several crowded stalls. The shocking accident happened in the Huai So sub-district of Chiang Khong district at around 12:42 PM. Local shoppers and vendors ran for safety as the vehicle smashed through tents, tables, and displayed merchandise.
The driver, who also works as a market vendor, admitted to making a terrible mistake behind the wheel. He told local authorities that he accidentally stepped on the accelerator pedal instead of pressing the brake. This sudden burst of speed sent his truck crashing directly into the busy market setup area.
Key Takeaways
- The Incident: A pickup truck crashed into an afternoon market in Chiang Rai on July 7, 2026.
- The Cause: The driver accidentally pressed the gas pedal instead of the brakes while parking.
- The Casualties: Three people suffered various painful injuries and required immediate hospitalization for treatment.
- The Aftermath: Multiple market stalls were destroyed, forcing local vendors to stop their businesses temporarily.
Emergency rescue workers arrived quickly at the scene to assist the injured victims after receiving the call. The Boonchuay Ooppatham Rescue Team teamed up with the Huai So Municipal Rescue to handle the situation. They provided urgent first aid to three injured people before rushing them to a nearby hospital.

Emergency Teams Rush to Help Victims
The victims suffered various painful injuries from the sudden impact of the heavy vehicle and falling metal structures. One individual sustained a deformed left arm along with a seriously injured hip during the collision. Another woman suffered a deep cut on her right arm, while a tent pole struck a third victim.
The violent crash caused extensive structural damage to property throughout the lively afternoon marketplace. Numerous display tables, plastic chairs, and valuable merchandise were completely crushed under the vehicle. Many vendors had to close their shops immediately, losing their essential daily income for the day.
Local police officers are currently investigating the accident scene to complete their official incident report. The driver and the affected shop owners are now actively negotiating financial compensation for the losses.
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