There is a belief that the scrolling effect is the right choice for a portfolio displaying your skills and expertise. But what if you want to promote not your skills but products? Who said that Ecommerce sites shouldn’t look trendy?
Parallax scrolling effect has become a web design industry standard in the last few years. And that is no wonder. First impressions of websites are 94 percent related to design. Starting an eCommerce website might seem a tough task for those with a skill gap. The good news is that Parallax scrolling Shopify themes on TemplateMonster will help everything go a lot smoother.
Imagine that you are driving a car. While you go, closer objects are passing you very quickly. Whereas distant objects move more slowly. This is how parallax technology works in web design.
Parallax is a feature you can enable on your eCommerce page to make it look more imaginative. Some templates come with pre-built sections, letting you add them as you customize the look. It sure makes your online shop stand out from the crowd.
So, how does scrolling help your eCommerce page?
It increases engagement
The site’s sense of depth and movement wows the audience. The effect itself glues users and makes them want to scroll further. The more they roll, the more space with information appears. More breathing room means a better user experience. As a result, it keeps visitors on the site longer.
Makes It More Visually Appealing
When you showcase products, customers get a 360-degree view without having to leave the site. Also, your page looks memorable and encourages people to explore more. It will work for eCommerce websites the way you want it to. You control how much information is revealed at each layer. This way, it creates curiosity about what’s next and glues the users to your offerings.
Boosts Conversion Rates
Parallax websites are a one-page design, meaning the audience has no other pages to visit. So, visitors tend to stay on your page longer to view the full content. Site visitors spend more time exploring your products or services and are less likely to leave early. Thus, it increases retention rates and improves brand efforts to stay competitive online.
Directs Visitors to Your CTA
Through scrolling, visitors follow your CTAs. These can be the ‘Shop Now’ or ‘Contact Us’ buttons. Use animations of extra features to guide users through the page.
Whether to implement or not, consider a few things. Aside from the excellent user experience, the technique also includes usability, loading time, and SEO perspective. As with any additional feature, Parallax comes with drawbacks. It might cause your site to load slower. Even a short delay might be a reason for a user to leave.
How to understand whether the technique will work on your Shopify e-store? Just test it. Test it on actual users and mobile devices. If it loads properly on various browsers and platforms, it is a sign of a better user experience.
For a business owner, having an online shop at the low end of the SERPs results is a scary thing to expect. When you go with a premium Shopify theme, you make a strong choice. The advantage is also a clean, valid code that allows you to implement additional SEO practices to your web page.
If you do research, you will see that scrolling websites are among the top-rated options. Good websites load faster and do not make users wait for pages to load. For one-page sites, speed is crucial. Making your scrolling page load fast is a major coup. For modern devices, the loading speed affects the performance and user experience. So, before implementing the technique on your e-store, consider its loading time.
If you want to drive traffic to your e-commerce site, encourage longer visitors with Parallax. It offers you a great way to grab and hold their attention. However, there is always the usability factor that you need to consider first.
Choosing a premium product is one of the most important things when getting started. Parallax Shopify templates ensure you do it well. It is worth opting for solutions optimized for mobile devices and the best SEO standards. Otherwise, you might end up creating a website that annoys your visitors more.
The usability factor is crucial when starting. It is smart to minimize your scrolling effects. Use them only where you want to add value. For example, you want to convey a message or show new ideas.