CHIANG RAI – A well-known fruit seller called “Jea Da” or Sister Da has sparked strong interest across Chiang Rai after bringing truckloads of premium durian straight from the orchards.
Prices start at just 79 baht per kilogram, and the promotion runs from May 12 to 17, 2026. A popular “durian for 1 baht” offer is also pulling long lines of customers to three major spots in the province.
The campaign is meant to help local families buy high-quality durian at fair prices during a period of rising living costs. By selling direct from the source, the business cuts out middlemen and keeps prices lower, even with higher transport costs.
The owner is Amitha Suppanich, known by many as Jea Da or Sister Da. She runs the business Jea Da Fruit Zing and has built a strong following by selling fresh fruit straight from orchards at prices people can afford. This is also not her first large event, since similar promotions in other provinces have already attracted heavy traffic and long queues.
In Chiang Rai, the sale is set up at three locations so more people can join in:
- Central Chiang Rai at the front plaza, open from 9:00 AM to 10:00 PM
- Big C Ban Du at Big C 2 near the airport, with roadside tents open from 8:00 AM to 8:00 PM
- Youth Training Ground in the Mae Sai district, which serves Mae Sai and the nearby areas
What customers can buy
Shoppers can choose from several durian varieties at prices that stay within reach for many families:
- Nok Krachib, Kradum, Chanee, and Puang Manee, starting at 79 baht per kilogram
- Monthong Chanthaburi, priced at 89 baht per kilogram
- Monthong Rayong, priced at 119 to 129 baht per kilogram
- Peeled durian flesh, sold at 39 baht per 100 grams
The biggest draw is still the “durian for 1 baht” deal, which has been running for more than three years. Customers who buy regular-priced durian can buy one extra fruit for just 1 baht. Each location limits the offer to 200 tickets per day, so the total reaches more than 600 fruits daily across all sites. Ticket distribution starts at 10:00 AM.
Jea Da also puts her name behind the product. Large signs at each stall say, “Jea Da durians, if soft, white, or rotten = claimable on the spot.” That means buyers can return or exchange any bad fruit right away. This policy has helped build trust and keep customers coming back.
In her comments, Jea Da said she still focuses on quality even though fuel and shipping costs are higher. She said the fruit comes directly from trusted orchards, so customers get fresh durian with good flavor and texture.
Durian season always gets attention in Thailand, but many families still find market prices hard to manage. This pop-up sale gives people a chance to enjoy premium durian without spending too much. The timing also matches the peak harvest, so the fruit is fresh and ready to eat.
Reporters on site described busy crowds and a lively mood around the stalls. Many shoppers came early to get a ticket for the 1-baht deal, and the sale points quickly turned into busy community stops. This direct-to-customer model helps both growers and buyers. It gives Thai farmers a better route to market, while families get fruit at lower prices.
The Chiang Rai promotion also shows how sellers can offer value during a tough economy without lowering product quality. Jea Da’s approach, which focuses on fresh fruit, clear rules, and fair pricing, has made the event one of the most talked-about produce sales in the area.
Whether you love durian or just want a good deal, the Chiang Rai event has plenty to offer. Visit before the weekend ends if you want to see why the crowds are lining up.
