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Taylor Swift Reigns Supreme: Crowned Global Spotify Wrapped Artist of 2023



Taylor Swift

(CTN News) – In a surprising turn of events, Taylor Swift has emerged as the most-streamed artist globally on Spotify Wrapped for 2023, securing over 26.1 billion streams since the beginning of the year.

This achievement marks Swift’s ascent to the top, dethroning Puerto Rican reggaetón sensation Bad Bunny, who held the coveted title for three consecutive years, starting in 2020.

Bad Bunny gracefully slid into the second position for 2023, with The Weeknd, Drake, and regional Mexican artist Peso Pluma rounding out the top five.

Despite losing the global crown, Bad Bunny’s 2022 album, “Un Verano Sin Ti,” continued to dominate, clinching the title of Spotify’s most-streamed album for the second consecutive year, amassing 4.5 billion global streams.

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Music Dominance in 2023: Taylor Swift, Miley Cyrus, and Morgan Wallen Lead the Charts

The top albums list also featured Taylor Swift’s “Midnights” in second place and SZA’s “SOS” in third, showcasing the diverse array of musical tastes represented in the streaming landscape.

Miley Cyrus claimed the title of Spotify’s most-streamed song of the year with the empowering anthem “Flowers,” accumulating an impressive 1.6 million streams globally.

SZA’s “Kill Bill” secured the second spot, followed by Harry Styles’ “As It Was,” Jung Kook’s “Seven” featuring Latto, and Eslabon Armado and Peso Pluma’s “Ella Baila Sola” in third, fourth, and fifth places, respectively.

In the United States, Taylor Swift continued her reign as the most-streamed artist, with Drake and country star Morgan Wallen following closely behind.

Wallen’s song “Last Night” claimed the title of the most-streamed song, while his full-length album, “One Thing at a Time,” secured the top spot for most-streamed album.

Apple Music also recognized the success of Wallen’s “Last Night,” placing it at the pinnacle of its global song chart for 2023. The song’s remarkable 16-week dominance on the Billboard Hot 100 further solidified its place in music history.

Spotify Wrapped 2023: Challenges and Shifting Tides in Streaming Economics

The Spotify Wrapped results highlight the global influence of the biggest artists, who are prominently featured across the streaming service and its influential playlists.

The data also sheds light on the challenges faced by independent artists, who need billions of streams to secure a top spot on the global list.

Notably, Spotify’s recent announcement of changes to royalty payments, eliminating compensation for songs with fewer than 1,000 annual streams starting in 2024, adds another layer to the evolving landscape of streaming economics.

While artists generally earn between $.003 and $.005 per stream, the introduction of a “streamshare” model further underscores the dynamic nature of the music industry’s compensation structure.

As we bid farewell to 2023, the Spotify Wrapped insights offer a glimpse into the ever-changing currents of the music streaming world, where established giants and rising stars navigate the digital waves to capture the ears of audiences worldwide.

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