Are you looking for ways to boost your restaurant sales in the current digital landscape, but not sure how?
Implementing an online food ordering system is a great way to do just that. If leveraged correctly and utilised correctly, an online ordering system, such as a QR code technology, can offer significant benefits to any restaurant. Not only is it convenient and stress-free for customers, but research also shows that restaurants utilising online services tend to see an increase in profitability.
5 Tactics to Increase Your Restaurants Sales with Online Ordering
1. Utilise social media and Email Campaigns
Online ordering is a great way to increase sales in your restaurant, and social media and email campaigns can be invaluable tools for getting the word out.
Social media allows you to target your audience by age, location, interests, and more. You can also use it to promote specials, discounts, or seasonal items that will encourage customers to order online.
Email campaigns can also be a powerful tool to spread the word about your restaurant’s online ordering capabilities. You can send emails to people who have frequented your establishment, allowing them to order online and bypass the lines. You can also offer exclusive discounts or specials that are only available through email campaigns.
2. Provide Customer Support
By providing customers with the convenience of being able to order from their own devices, you can attract more customers and boost your profits. However, it’s also important to provide customer support so that people can have a positive experience when ordering from your restaurant.
By offering customer support, you can ensure that customers have a good experience when ordering from your restaurant. This includes responding to inquiries quickly, addressing any issues that arise with orders and providing helpful information about how to use your online ordering system. Make sure you also provide clear instructions on how to place an order and contact customer service if they need help.
Providing customer support can help you increase sales by providing an incentive for customers to order from your restaurant more often. If they have good experience with their orders and can get help promptly, they are more likely to use your online ordering system again.
3. Create Special Offers and Discounts
With the continued growth of online ordering, restaurants need to find creative ways to increase sales.
One way that has proven effective is through special offers and discounts. By offering discounts and other incentives, restaurants can not only attract new customers but also reward frequent diners.
Special offers and discounts are an easy way for restaurants to stand out from the competition and increase sales. Offering a discount of 10% or more on their order can be an effective way to encourage customers to purchase from your restaurant, as it sends the message that you value them as a customer.
Offering exclusive deals for ordering online can also be beneficial, as it gives customers another reason to choose your restaurant when ordering online. Running different types of promotions can also help to boost sales by appealing to a wider variety of customers.
4. Provide a More Convenient Customer Experience
Online food ordering services give customers the convenience of being able to place an order from their computer or smartphone without having to line up to order or wait for busy staff to reach their table. They won’t have to worry about any miscommunication or getting the wrong order. Customers can take their time to look through your digital menu and place their order as soon as they’re ready.
QR menu ordering can also allow customers to place their order before they even sit down, saving them time if they’re in a rush. As well as helping your business increase table turnover, customers will view your venue as a great option whenever they’re tight on time.
Providing a better customer experience is key to encouraging repeat customers and attracting new ones.
5. Gain Insights into Your Customers
As well as providing a more seamless ordering experience, QR code technology is a great way to gain insights into your customers. From their ordering habits to their favourite dishes, you can learn what your customers like, which can then help you to provide a more tailored experience.
Online ordering systems can provide you with a wealth of otherwise untapped knowledge about your customers. You can identify ordering patterns, whether customers are more likely to order drinks and entrees with certain main dishes, or even get insight into how often a customer orders from your venue. All this information can be used to improve both your services and ultimately, your sales.
Improving Sales with Online Ordering
QR code technology can provide numerous benefits to a restaurant venue, and by using it the right way, you can be sure of increasing your sales and getting more customers through your doors.
Utilising QR menu ordering will not only give your restaurant a competitive advantage but provide a great customer experience at the same time. Take advantage of these strategies today and see your restaurant’s sales soar!